Mixed Links: Good Stuff for Do-It-Yourself Marketers
Here are a few posts from various blogs I read that I think you’ll find interesting and helpful.
Fundraising
If you are writing fundraising copy without a clue, Donor Power Blog has a nice, short, doable list of seven steps to a relevant fundraising offer.
Katya Andresen at Nonprofit Marketing Blog wants to help you avoid doing the “bus stop broadside” where you come off as a creepy or too-needy fundraiser. Another must-read.
I’m totally fascinated by what’s happening with Kiva.org (more donors than they can service) — this Chronicle of Philanthropy transcript of a chat interview with Matt Flannery contains some good bits of advice on online marketing and social networking. Jeff Brooks talks about how to have Kiva’s problems here.
Web 2.0 & Social Networking
Ken Goldstein advocates that small nonprofits explore ways to incorporate Web 2.0 into their marketing, including blogs and video, not just to reach new audiences, but to better communicate with the constituents you already have.
Idealware has another great article out, this time on how to decide whether your nonprofit should use social networking sites like Facebook, MySpace and LinkedIn. This article will help you decide whether to dive in head first or wiggle your toes in the shallow end. You can also learn why Laura is down on nonprofit podcasting (too much work, too little gain).
Advocacy
If you are just a little bit tired of politicians overlooking the value of the nonprofit sector, check out the V3 Campaign. Its goal is to ask every candidate for public office, from mayors to the presidency, how they intend to support the nonprofit sector.
