This month at Nonprofit Marketing Guide, we presented a series of webinars aimed at helping you get more creative with your nonprofit communications, including using metaphors and humor. I heard from many people who want to guest blog for me, so you’ll see more creative ideas here in the coming months.

For now, here is a roundup of some recent blog posts to get you thinking more creatively. This roundup is also the August edition of the Nonprofit Blog Carnival.

Creative Uses of Technology

Many nonprofits are contemplating creative ways to use mobile technology. Jason Dick presents Mobile Giving Research and Opinion posted at A Small Change- Fundraising Blog, along with How Does Mobile Giving Work? and Text to Give Pricing.

You should also check out Pew’s latest report on the use of social media by older adults and keep an eye out for a report coming next Thursday (September 9) on Pew’s first-ever look at “apps culture” – who has apps on their cell phones, which ones, and how they use them.

Jennifer Saksa presents IVR at the Museum posted at NCH Software Blog, sharing a look at the creative way museums have started using Interactive Voice Response telephone software systems to help teach and spread information to people, with less staff or volunteer time required.

Toying with using more personalization of your email communications? Read what Devin T. Mathias has to say about When Personalized Data Go Bad… And Go Right posted at through non-profit eyes.

Creative Content Ideas

The Agitator suggests you listen to your donors for your best creative ideas in Who Made Your Best Ad?

Looking for some creative ways to connect your blog to the greater blogging world? Woman Tribune presents Blogging is Activism — 6 Blogging Events to Get Involved In.

Community Media Workshop urges you to look beyond the typical, tired ways you frame up stories for the media in Reframing Stories of the Great Recession. (Thom Clark from Community Media Workshop is doing a webinar for us next week on being a good spokesperson for your cause.)

Marc Pitman reminds us to stay curious if you want to be a good fundraiser.

When to Play it Straight

Jake Seliger at Grant Writing Confidential cautions you against creativity when grant writing. When writing grant proposals in response to RFPs, Jake says, “Most of the time, you’ll be given a box, and if you step outside it, you’re not going to be praised like a precocious high school student. You’re going to be treated like a cat who’s decided to show its creativity by ignoring the litter box. The RFP is your litter box. Ignore it at your peril.”

Maybe doing things the same old way works just fine . . .  or does it? See what Katya Andresen says in ‘Old” donors give more – so do we stick to the same ‘old’ fundraising?

Read a blog post lately that got your creative juices flowing? Share it in the comments.

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Can Nonprofit Communications Be Funny?

by Kivi Leroux Miller on August 31, 2010

in Creative Ideas

I think so, and so does Kerri Karvetski who is our guest speaker at tomorrow’s webinar, Funny Ha Ha! Using Humor in Nonprofit Communications (Wednesday, September 1, 1:00 p.m. ET / 10:00 a.m. PT).

I just got a sneak peek at Kerri’s presentation and it’s loaded with tons of examples to get you thinking more creatively. She also shares five “Formulas for Funny” and some very practical tips, such as

Funny is Hard. Don’t go with your first idea. Keep brainstorming until you have 10 ideas.

It’s OK to Copy. Find something funny that someone else created that’s related to your cause and share that with your supporters. Kerri provides several sources of funny stuff you can pass on, or if you have a little money, that you can customize to make your own.

Commit to It. If you are going to use humor, you have to go all in with the premise or joke.

Kerri will also share her 10 reasons why nonprofits should use humor  –  a great list to pass on to your boss or others who may need some cajoling to try something more creative.

Here are three of my favorite reasons:

Humor gives you freedom to say things you couldn’t with a straight face.

Humor lets you deflate criticism, show humanity and puncture an argument.

Humor breaks down fear, lessening the pain of discussing difficult topics.

I hope you can join Kerri and me for the webinar!

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Write Your Marketing Plan in One Day

August 26, 2010

I know how busy you are. I also know how much better you’d feel about your communications work if you had a focused, creative, and realistic marketing plan guiding your decisionmaking. That’s why I’m teaming up with Nancy Schwartz in October to provide a one-day, in-person, intensive marketing plan workshop. Look who’s already signed up [...]

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Are You Speaking American?

August 18, 2010

On Thursday, August 19, I’m teaching a new webinar called “Using Metaphors and Themes to Get Your Messages Across.” It is part of our Get Creative series this month, and also part of the Ideas for Nonprofit Writers series of trainings I’m creating. As part of my preparation, I interviewed Susan Strong (@susancstrong), the founder [...]

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Let the Calendar Inspire Creativity

August 17, 2010

It’s Get Creative Month here at Nonprofit Marketing Guide, and Lane Phalen, a board member with the TAILS Humane Society, shared one way that her organization has been getting creative to solve a common problem: More cats waiting for adoption than dogs. To help their feline friends find forever homes more quickly, TAILS runs numerous [...]

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Turn Your Nonprofit into a Media Mogul: Series Starts Today

August 10, 2010

This afternoon, I’m presenting the first webinar in a three-part series for NTEN on Turning Your Nonprofit into a Self-Made Media Mogul. Everyone, including your nonprofit, can be a self-made media mogul, thanks to affordable email, web hosting, and social media. But to become a media mogul, your nonprofit needs to look at marketing and communications in [...]

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Share Your Creative Ideas This Month

August 5, 2010

I’m calling August “Get Creative” month at Nonprofit Marketing Guide. We are doing webinars on video, photography, and snazzing up your writing with metaphors and humor. In addition, I’d like to post lots of great ideas, resources, and case studies here on the blog during the month. Do you want to help? 1. Write Your Own [...]

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Conversation, Not Just Calls to Action, Pays Off

August 4, 2010

Amanda Byrne, IT Administrator at the Carolina Tiger Rescue, recently shared a story with me about changes she made to the way she managed her Facebook page after hearing me give a presentation on using social media to empower your fans. Here is Amanda’s story in her own words . . . “We recently participated [...]

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Your Favorite Topics for Fall Webinars

July 30, 2010

Thanks to the 154 nonprofits who completed our recent survey about what should go on the webinar schedule. Here are the top three webinars you selected. 1. How to Create, Reuse, and Manage All of Your Content This webinar has been scheduled for Thursday, November 4. Registration will open late August. 2. Rethinking Your Newsletter [...]

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How to Get Retweeted

July 19, 2010

John Haydon is presenting this Wednesday’s webinar called Twitter for Nonprofits: The Truth about Tweeting for Your Cause (July 21, 2010, 12 pm ET / 9 am PT – One hour earlier than our usual time). If you aren’t sure about the best way for your nonprofit to use Twitter, this webinar will clear that [...]

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The Personal-Professional Mix in Social Media: Interview with Geoff Livingston

July 16, 2010

You have to be genuine, generous, and grateful in social media to succeed, which means you have to be a real person. But if you go too far in putting yourself out there — what some people would call building your personal brand — you can overshadow the nonprofit cause that you are representing. Finding this [...]

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What Do You Need to Learn More About?

July 14, 2010

I’m mapping out the webinar schedule for the rest of 2010 and have left a few holes in the schedule for YOU to fill. I try to survey you at least twice a year about what you want to learn about and I always commit to put the top three vote getters on the schedule [...]

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