It’s Friday, so it’s time for some Mixed Links!

Trying to figure out what to do for Valentine’s Day? Or is V-Day not really your thing? Either way, you need to check out what Generosity Day is all about. Instead of forging V-Day connections with one person via chocolate, candlelight and a card, the people behind this project want to forge G-Day connections with as many people as possible – including complete strangers – by saying YES to every opportunity to be nice, help out, or delight with generosity. I’ll be doing this not only in my personal life, but professionally too — watch for a blog post on the 14th.

TechSoup Global has launched its 3rd Annual Digital Storytelling Challenge. During the one-month challenge, TechSoup Global will host a series of interactive events including Twitter Chats, live webinars, and trainings designed to help nonprofits produce a one-minute video or five-picture Flickr slideshow that tells the story of its organization. Get in on this great training!

The DoGooder Nonprofit Video Awards program is now taking submissions for its annual video contest. The awards are completely free to enter and open to any eligible nonprofit organization in the U.S., U.K, Canada and Australia. There are categories for different size organizations and submissions are open until February 29th.

The Nonprofit Blog Carnival is taking submissions for the February edition. Marc Pitman will be hosting and wants to know “How Do Your Take Care of Yourself?” Write your blog post and submit it to Marc by February 27th. January’s edition of the carnival is up on Nancy Schwartz’s blog. Last month’s theme was You Can Make Dreams Come True.

I recently published a post for NTEN called “Keeping Them Coming Back for More: Your Communications Arcs.” Learn how to structure your communications to keep your supporters interested and tuned in.

If you are interested in learning more about Google+, check out Nonprofit Toolbox: Google+

For more on nonprofit communications, marketing and fundraising, check out our webinar training schedule.

FREE –  February 16: Helping Your Staff and Board Become Great Nonprofit Marketers

For Pass Holders – February 23: Building Your Credibility as an Expert

For Pass Holders – February 29: Messaging Q and A with Nancy Schwartz

For Pass Holders – March 7: Creating Awesome Content: Ideas for Nonprofit Writers

FREE – March 20: Making the Ask: How to Ask So People Give, Volunteer and More

See the Full Webinar Schedule

See you next week!

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Creative Ideas for Nonprofit WritersI just sent our Monthly Nonprofit Writing Prompts for March to the 1,704 people who have requested to be on this special mailing list. My goal for the free service is simple:  To help you think a little more creatively about your communications, and to avoid the dreaded writer’s block!

I promise at least ten ideas per month, and often provide closer to 20. We cover the typical stuff like special days in the coming month that you might want to use as a starting point for an article or blog post or Facebook campaign. For March, that includes things like St. Patrick’s Day, Daylight Savings, and the First Day of Spring.

But we also look at cultural events that are happening that month, such as baseball’s Spring Training (what’s the equivalent in your field?).

We also try to identify popular trends or memes that you might be able to work with in your own special way. Here’s an example from the email we just sent:

If you think your audience has the sense of humor for it, the “Sh!t [Insert Type of Person] Says” video series are hot right now. Here is one called “Sh!t Politicians Say” so you get an idea of what you can do. You may want to say “Stuff” instead of “Sh!t.” Maybe “Stuff Apathetic Supporters Say.”

Ryan Gosling is very popular in several memes right now that could be a lot of fun to customize for your org. Check out several of the “Hey Girl” Tumblr blogs here. See another example on Facebook’s Ryan Gosling, Arts Administrator.

If you aren’t getting these free monthly emails from me, but find yourself short on fresh ideas, it’s time to subscribe!

P.S. Melinda McKee and Dawn Crawford are working on a Sh!t Nonprofit People Say video, if you want to contribute ideas!

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What Komen Should Do Next to Rebuild Trust

February 7, 2012

The apology that Susan G. Komen for the Cure issued on Friday was the first step. The obligatory resignations are next. But if Komen is going to repair the damage done by its behavior last week, they have quite a few more steps in the process. “What should Komen do next?” That’s the question many [...]

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In Direct Mail, All Responses, Even Complaints, Are Good

February 6, 2012

Tom Ahern is my go-to guy for all things direct mail. Afraid your direct mail piece goes too far and will solicit a negative response? Tom explains why that may not be a bad thing. Plus he quotes one of my other favorite fundraising bloggers, Jeff Brooks. If you are interested in Tom critiquing your [...]

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Top 5 Words to Avoid to Achieve Messaging Awesomeness

February 3, 2012

Last week on the main Nonprofit Marketing Guide site (you are reading the blog now), I published an article called, “Blah, Blah, Blah: What to Do When You Write Too Much.” In today’s guest post, Erica Mills of Claxon Marketing takes it to the next step by showing how specific words can actually debilitate your [...]

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Logo Trends: How Does Yours Stack Up?

February 2, 2012

For those of you interested in the ongoing Komen-Planned Parenthood story, I will continue to update yesterday’s post at the bottom of the original content. Today we are moving on with a new topic . . . Our resident design expert, Julia Reich, is back with the latest trends in logos. And if you are embarrassed with [...]

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The Accidental Rebranding of Komen for the Cure

February 1, 2012

(Updates to this post can be found at the bottom.) Yesterday afternoon, and continuing into today, I believe we are witnessing the accidental rebranding of what is surely one of America’s biggest and most well-known, and even well-loved, nonprofit brands. Komen for the Cure, it seems, is no longer a breast cancer charity, but a [...]

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So What and Who Cares?

January 31, 2012

I spoke at the AFP Triangle Philanthropy Forecast 2012 yesterday in Raleigh, NC on a panel about communications and media trends for 2012 with Gail Perry, Lu Esposito, and Todd Cohen. My first point was that integrated marketing is essential in 2012. You have to decide your messages and then coordinate how you will use all [...]

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Mixed Links for Nonprofit Communicators and Fundraisers

January 27, 2012

Welcome to another round of Mixed Links! We’ve got some great social media and communications posts today. This post by Kari Saratovsky not only sheds some light on the recent rise in Pinterest, but also shares some great infographics on Millennials. Check out The Millennial Story, Told By Infographic(s). Think Facebook was confusing before? Beth Kanter [...]

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Success Story: A Shift in Communications Worked!

January 26, 2012

We love to hear success stories about the nonprofits we work with. Elexa Liu works with Hope Worldwide in Hong Kong and has participated in many of our training events both online and in person (Yes, she flew all the way to Seattle to take part in the Total Focus Marketing Plan Workshop I teach [...]

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How to Make a Stat Work in Marketing

January 25, 2012

Hating statistics and other cold hard facts, and loving stories instead, is very popular in our field right now. I’m mostly on that bandwagon too. But what if you could use a good statistic to help tell your story? I saw this Austim Speaks PSA with Toni Braxton on TV recently, and it caught my [...]

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Improve Your Marketing Effectiveness Via the Mobile Web

January 24, 2012

More and more of your supporters and program participants are using their smartphones to look at your website and to read the emails you send them. It’s time to make sure your content is mobile friendly. In her first guest post for us, Tonia Zampieri of The M Gen shares what you need to be doing [...]

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