2014 Nonprofit Communications Trends Report [Infographic]

We spent the last month compiling and analyzing the answers from the 2,100+ nonprofit professionals who completed our annual communications trends survey. Now it’s time to officially release the 2014 Nonprofit Communications Trends Report!

We’ll be posting some of the more interesting results over the next few weeks, but here is the infographic with key findings. You can also find this graphic in bite-sized chunks  on Pinterest and Flickr if you want to share just a section of it

 

2014NonprofitCommunicationsTrends

Get your full copy of the 2014 Nonprofit Communications Trends Report by filling out the form below:

Can’t see the form? Try this.

Want to interview me about the report for your blog or publication? Shoot me an email at kivi@ecoscribe.com or find me on Twitter @kivilm.

 

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  • Tamar Abrams

    As a communications strategist to nonprofits for the past 30 years, I find the results of this report disturbing. There is a huge difference between the goals of a development director and that of a communications director, though of course they work in tandem. A communications director’s goals might be to grow an organization’s brand, to engage new audiences, to promote the mission and programs, etc. Of course new donors are key to much of a nonprofit’s success but that is the goal of a development department. Communications can support those efforts through publications, strong messages and themes, etc. but acquiring new donors is not an effective use of a communications department’s limited time. Lest you think this is “old-school thinking,” I am a strong proponent of social media and interactive communications channels. But some things haven’t changed, including where a communications team of a nonprofit puts its major efforts. And that is creating a comprehensive communications strategy that goes beyond finding pockets of money to amplifying the work of the organization. If that is done well, hopefully new donors will come through the work of the development team.

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  • Adam Weinger

    Hi Kivi,

    I find it fascinating that the #1 goal for 2014 is acquiring new donors, while retaining current donors is all the way down at #4. I would think, for a successful nonprofit fundraiser, that these would be switched! Current donors have already proven themselves to be engaged with and worth something to the nonprofit – why aren’t we focusing more of our attention on them?

    Thanks for the thought-provoking information!

    Adam

    Adam Weinger
    President of Double the Donation

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