NEW 60-MINUTE WEBINAR

Presented by Kristina Leroux

Thursday, July 16, 2026

1:00 – 2:00 pm ET (10:00 – 11:00 am PT)

Learn how to create effective video content your team can actually sustain.

Registration for this webinar is $99.

Recording available if you can’t attend live, but you must register before we close registration.

This webinar is FREE with an All-Access Pass. Pass Holders, RSVP for these events in the For Pass Holders Only section of our community. 

Video has become one of the most effective ways for nonprofits to connect with supporters, explain their impact, and stand out in crowded social media feeds. Nearly every nonprofit is creating some type of video content today, and in our 2026 Nonprofit Communications Trends Report, creating video content was the #1 thing nonprofit communicators said they wished they had more time for.

But there’s a problem.

While larger organizations are increasingly able to make video part of their regular communications strategy, most nonprofit communicators are working on teams of one, two, or three people. Many are trying to create videos without dedicated video staff, advanced editing skills, or hours to spend learning the latest platform trends.

The result? Video that is more overwhelming than sustainable.

This BRAND NEW webinar is designed for the reality most nonprofit communicators face. We’ll focus on practical approaches that work for real-world teams. You’ll learn what actually matters when creating nonprofit video, where to focus your limited time and energy, and how to create content that is effective without becoming a full-time video producer.

During this webinar, you’ll learn:

  • What nonprofit audiences actually respond to in video content today

  • Which types of videos consistently work well for nonprofits and why

  • How to create effective videos without professional equipment or a dedicated production team

  • What matters most when it comes to filming, editing, and production quality (and what matters far less than you think)

  • How to decide which trends, tools, and platform features are worth your attention

  • Practical ways to build a video strategy and workflow your team can realistically sustain over time

After this webinar, you’ll have a clearer understanding of what makes nonprofit video effective today, a realistic approach to creating video with the resources you already have, and greater confidence in deciding where to spend your time.

Meet Kristina Leroux

Kristina Leroux is the CEO at Nonprofit Marketing Guide where she helps nonprofit communicators find what they need to do their job better. In addition to handling behind-the-scenes business operations, she runs the All-Access Pass program, is the lead trainer of the NPMG webinar and workshop series, manages the Nonprofit Marketing Guide Community, and runs the Nonprofit Marketing Guide blog to which she frequently writes including the popular #NPCOMMLIFE feature. If you have a question about anything at Nonprofit Marketing Guide, she’s your person!

Prior to coming on as a partner at Nonprofit Marketing Guide, she was a successful virtual assistant and worked with clients in the nonprofit sector like Network for Good and CharityHowTo moderating webinars, creating content, managing memberships programs, and more.

She is a very active lazy person who enjoys working out and playing tennis and pickleball as well as binge-watching television shows and movies while eating really bad snacks. She also loves board games and TTRPG. Kristina lives in Auburn, Alabama with her husband. They are empty nesters with 5 kids, three rescue dogs, and a cat that adopted them as part of the cat distribution system.