is coming on Nov. 28. Are you ready?
If not, here are
Ideas, Events and Additional Resources (like Social Media Toolkit and Press Release Template) to get you started.
I’ve been working on Giving Tuesday campaigns for several of my clients, and I found myself diving into my email inbox again and again for inspiration. (READ:
7 Tips for Building an Incredibly Useful Email Swipe File.)
I’ve compiled other helpful copywriting lists that I still use to this day (
GREETINGS: 39 Ideas to Help You Rock Your Nonprofit Email Welcome Series, DON’T MISS THIS: 70 Email Subject Line Ideas for Fundraising, Advocacy and Event Deadlines, YOU HAD ME AT HELLO: 54 Ideas for Strong Leads And Smooth Transitions in Your Appeals and Action Alerts, MAKE ME A MATCH: 48 Ways to Ask for a Matching Gift in an Email Fundraising Appeal), so I thought, why not Giving Tuesday!
First, some observations gathered from this research:
Some orgs are starting Giving Tuesday early, inviting top supporters to “be the first to give” or offering them a special perk like discounted membership or a premium. I use this with my own clients and it has worked well.
Fundraising double and triple matches are very common.
Thank you and report back emails are not common (HINT: change that)
Some orgs extended the day by extending a fundraising match to the day after Giving Tuesday (less noise and email volume)
Hashtags are not necessary in email subject lines (save them for social media)
Chesapeake Bay Foundation wins for best challenge (Subject line: Do this one thing, and I’ll jump in the Bay tomorrow)
Here are 126 email subject line ideas to fuel your copywriting and campaign creativity.
#GivingTuesday is the new Black (Friday)
5 Reasons to #GiveToReefs on #GivingTuesday
7 Ideas for #GivingTuesday
A Progressive #GivingTuesday Message
A special day is coming
A special Giving Tuesday challenge for Kerri
Are you ready, Kerri?
Be the first to give Trees for Wildlife
Celebrate Giving Tuesday by giving back!
Do this one thing, and I’ll jump in the Bay tomorrow
Don’t Let the Night Slip Away
Fight hate with Love + Power on #GivingTuesday
FINAL HOURS: #GivingTuesday ends soon!
Get a Head Start on Giving Tuesday!
Get in early! Pass the Hope for Giving Tuesday
Give Back on #GivingTuesday
Give Back to Nature on #GivingTuesday
Give back to your river on #GivingTuesday
Give food. Give love. #GivingTuesday.
Give Trees for Wildlife—Giving Tuesday!
Giving Tuesday – Celebrate and support our farmers and community
Giving Tuesday is Here!
How to do good that lasts longer
It’s #GivingTuesday. Today’s the day to change lives.
It’s all on the line.
It’s Giving Tuesday, Kerri. Be a Hero.
Just following up
Kerri, hate can’t win: 2-to-1 match until midnight
Make every last drop count on #GivingTuesday
Making our work possible
Maximize your impact
Moms don’t give up. EVER.
More urgent than ever
My Giving Tuesday challenge to you
Net Neutrality is on the chopping block
NOM Needs Your Support this “Giving Tuesday”
On this #GivingTuesday, join us in giving back to the ocean
Our work just got more necessary
Pledge to #GiveTime this #GivingTuesday
RE: No time to waste. Stopping Trump’s climate agenda starts now.
Reminder: Give on #GivingTuesday
Rising to End Violence Against Women & Girls, Support the Movement on #GivingTuesday
Save the date for #GivingTuesday
Save the date! A movement is coming.
See Candice Bergen’s Giving Tuesday offer?
Show New York water some love on #GivingTuesday
Show Off Your #Unselfie
Special offer for you: Today only!
Stand up to Trump on #GivingTuesday
Stand up to Trump on #GivingTuesday
swimming in November
The most meaningful gift you can give
There’s still time to help – #GivingTuesday
This Giving Tuesday: Take on Trump!
This is just the beginning
Today is #GivingTuesday – Please #GiveToReefs
Today is the day: Help cure Parkinson’s
TODAY: 24 Hours of MomsRising. Join the fun!
Today’s the day.
Tomorrow is #GivingTuesday!
Tomorrow is Giving Tuesday – What’s in it for you?
Tomorrow’s #GivingTuesday. Fine a place in your heart to give.
Trump vs Giving Tuesday
UPDATE: We’re So Close to Our Goal!
Watch LIVE: Movie Stars, Science and a Game of Hoops
We still need you. With your help, we can do more.
What’s better than one oyster? Read this email to find out.
When Trump threatens MoveOn
World AIDS Day AND Giving Tuesday!
Your #GivingTuesday gift
Match Subject Lines
[MATCH] Hours left to double your gift, Kerri
#GivingTuesday starts early for the SPLC. Triple your support today!
#GivingTuesday TRIPLE MATCH is almost over
4x the fight for wildlife on Giving Tuesday
DEADLINE: #GivingTuesday gifts doubled!
DOUBLE animals ? ?Giving Tuesday ??
Double HOPE this #GivingTuesday!
Double your gift on #GivingTuesday
Double your impact for #GivingTuesday
Double Your Impact for Generations this Giving Tuesday
Double your impact on #GivingTuesday
FINAL HOURS: Giving Tuesday match
Giving Tuesday Match
Giving Tuesday matching opportunity – there’s still time!
Giving Tuesday: 2-to-1 match challenge
Giving Tuesday: All donations MATCHED
Giving Tuesday: Last day to have your gift matched
HOURS LEFT: Double your power for women and families
Hours Left: Help Meet Our #GivingTuesday Match Goal
Just hours left to match your gift
Kerri, say no to hate: 2-to-1 match until midnight
MATCH this Trump (Double your Donation)
MATCH: Three reasons to give to Heifer right now, Kerri
Match! Make Bigger Change This Giving Tuesday
MATCHING GOAL: $50,000 by midnight
Midnight deadline: #GivingTuesday TRIPLE match!
Only Hours Left: Give Trees for Wildlife—Giving Tuesday!
Rise with us. Double your power for moms and families.
SECOND MATCH: So much HOPE today!
This #GivingTuesday your gift doubles!
Today only: 1 way to give, 2x the money, 4 ways to stop Trump
TODAY ONLY: Gifts Doubled!
TODAY ONLY: Your donation goes 3x as far
Today only: Your donation will be tripled
Today only: Your gift doubled
Today Only: Your gift to the Earth, matched $3-for-$1
Today’s the day! Your gift will be TRIPLED!!!
Tonight Your Gift Makes Double the Impact
TRIPLE MATCH: Fight back this #GivingTuesday
URGENT response needed: All gifts DOUBLED!
Your Giving Tuesday gift will be matched!
Match Extension Subject Lines
24 more hours to stand up to Trump!
Friends, we still need you!
Good news: match EXTENDED
MATCH EXTENSION: Your gift tripled
Today Only – Giving Tuesday match EXTENDED
Thank You Subject Lines
A tasty thank you for #GivingTuesday
Giving Tuesday success – thanks to you!
YOU made it happen!
Got a favorite? Or a pearl of wisdom to share with readers? Leave a comment.