First, some observations gathered from this research:
Some orgs are starting Giving Tuesday early, inviting top supporters to “be the first to give” or offering them a special perk like discounted membership or a premium. I use this with my own clients and it has worked well.
Fundraising double and triple matches are very common.
Thank you and report back emails are not common (HINT: change that)
Some orgs extended the day by extending a fundraising match to the day after Giving Tuesday (less noise and email volume)
Hashtags are not necessary in email subject lines (save them for social media)
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