Giving TuesdayGiving Tuesday is Nov. 28, 1017 is coming on Nov. 28. Are you ready?

If not, here are Ideas, Events and Additional Resources (like Social Media Toolkit and Press Release Template) to get you started.

I’ve been working on Giving Tuesday campaigns for several of my clients, and I found myself diving into my email inbox again and again for inspiration. (READ: 7 Tips for Building an Incredibly Useful Email Swipe File.)

I’ve compiled other helpful copywriting lists that I still use to this day (GREETINGS: 39 Ideas to Help You Rock Your Nonprofit Email Welcome Series, DON’T MISS THIS: 70 Email Subject Line Ideas for Fundraising, Advocacy and Event Deadlines, YOU HAD ME AT HELLO: 54 Ideas for Strong Leads And Smooth Transitions in Your Appeals and Action Alerts, MAKE ME A MATCH: 48 Ways to Ask for a Matching Gift in an Email Fundraising Appeal), so I thought, why not Giving Tuesday!

First, some observations gathered from this research:

  • Some orgs are starting Giving Tuesday early, inviting top supporters to “be the first to give” or offering them a special perk like discounted membership or a premium. I use this with my own clients and it has worked well.
  • Fundraising double and triple matches are very common.
  • Thank you and report back emails are not common (HINT: change that)
  • Some orgs extended the day by extending a fundraising match to the day after Giving Tuesday (less noise and email volume)
  • Hashtags are not necessary in email subject lines (save them for social media)
  • Chesapeake Bay Foundation wins for best challenge (Subject line: Do this one thing, and I’ll jump in the Bay tomorrow)

Here are 126 email subject line ideas to fuel your copywriting and campaign creativity.

Subject Lines

Project Open Hand Giving Tuesday

  1. #GivingTuesday challenge
  2. #GivingTuesday Fail?
  3. #GivingTuesday is the new Black (Friday)
  4. 5 Reasons to #GiveToReefs on #GivingTuesday
  5. 7 Ideas for #GivingTuesday
  6. A Progressive #GivingTuesday Message
  7. A special day is coming
  8. A special Giving Tuesday challenge for Kerri
  9. Are you ready, Kerri?
  10. Be the first to give Trees for Wildlife
  11. Celebrate Giving Tuesday by giving back!
  12. Do this one thing, and I’ll jump in the Bay tomorrow
  13. Don’t Let the Night Slip Away
  14. Fight hate with Love + Power on #GivingTuesday
  15. FINAL HOURS: #GivingTuesday ends soon!
  16. Get a Head Start on Giving Tuesday!
  17. Get in early! Pass the Hope for Giving Tuesday
  18. Give Back on #GivingTuesday
  19. Give Back to Nature on #GivingTuesday
  20. Give back to your river on #GivingTuesday
  21. Give food. Give love. #GivingTuesday.
  22. Give Trees for Wildlife—Giving Tuesday!
  23. Giving Tuesday – Celebrate and support our farmers and community
  24. Giving Tuesday is Here!
  25. Hi
  26. Hours left
  27. How to do good that lasts longer
  28. It’s #GivingTuesday. Today’s the day to change lives.
  29. It’s all on the line.
  30. It’s Giving Tuesday, Kerri. Be a Hero.
  31. Just following up
  32. Kerri, hate can’t win: 2-to-1 match until midnight
  33. Make every last drop count on #GivingTuesday
  34. Making our work possible
  35. Maximize your impact
  36. Moms don’t give up. EVER.
  37. More urgent than ever
  38. My Giving Tuesday challenge to you
  39. Net Neutrality is on the chopping block
  40. NOM Needs Your Support this “Giving Tuesday”
  41. On this #GivingTuesday, join us in giving back to the ocean
  42. Our work just got more necessary
  43. Pledge to #GiveTime this #GivingTuesday
  44. RE: No time to waste. Stopping Trump’s climate agenda starts now.
  45. Reminder: Give on #GivingTuesday
  46. Rising to End Violence Against Women & Girls, Support the Movement on #GivingTuesday
  47. Save the date for #GivingTuesday
  48. Save the date! A movement is coming.
  49. See Candice Bergen’s Giving Tuesday offer?
  50. Show New York water some love on #GivingTuesday
  51. Show Off Your #Unselfie
  52. Special offer for you: Today only!
  53. Stand up to Trump on #GivingTuesday
  54. Stand up to Trump on #GivingTuesday
  55. swimming in November
  56. Thank you
  57. The most meaningful gift you can give
  58. There’s still time to help – #GivingTuesday
  59. This Giving Tuesday: Take on Trump!
  60. This is just the beginning
  61. Today is #GivingTuesday – Please #GiveToReefs
  62. Today is the day: Help cure Parkinson’s
  63. TODAY: 24 Hours of MomsRising. Join the fun!
  64. Today’s the day.
  65. Tomorrow is #GivingTuesday!
  66. Tomorrow is Giving Tuesday – What’s in it for you?
  67. Tomorrow’s #GivingTuesday. Fine a place in your heart to give.
  68. Trump vs Giving Tuesday
  69. UPDATE: We’re So Close to Our Goal!
  70. Watch LIVE: Movie Stars, Science and a Game of Hoops
  71. We still need you. With your help, we can do more.
  72. What’s better than one oyster? Read this email to find out.
  73. When Trump threatens MoveOn
  74. World AIDS Day AND Giving Tuesday!
  75. Your #GivingTuesday gift

Match Subject Lines

Defenders of Wildlife Giving Tuesday

  1. [MATCH] Hours left to double your gift, Kerri
  2. #GivingTuesday starts early for the SPLC. Triple your support today!
  3. #GivingTuesday TRIPLE MATCH is almost over
  4. 4x the fight for wildlife on Giving Tuesday
  5. DEADLINE: #GivingTuesday gifts doubled!
  6. DOUBLE animals ? ?Giving Tuesday ??
  7. Double HOPE this #GivingTuesday!
  8. Double your gift on #GivingTuesday
  9. Double your impact for #GivingTuesday
  10. Double Your Impact for Generations this Giving Tuesday
  11. Double your impact on #GivingTuesday
  12. FINAL HOURS: Giving Tuesday match
  13. Giving Tuesday Match
  14. Giving Tuesday matching opportunity – there’s still time!
  15. Giving Tuesday: 2-to-1 match challenge
  16. Giving Tuesday: All donations MATCHED
  17. Giving Tuesday: Last day to have your gift matched
  18. HOURS LEFT: Double your power for women and families
  19. Hours Left: Help Meet Our #GivingTuesday Match Goal
  20. Just hours left to match your gift
  21. Kerri, say no to hate: 2-to-1 match until midnight
  22. MATCH this Trump (Double your Donation)
  23. MATCH: Three reasons to give to Heifer right now, Kerri
  24. Match! Make Bigger Change This Giving Tuesday
  25. MATCHING GOAL: $50,000 by midnight
  26. Midnight deadline: #GivingTuesday TRIPLE match!
  27. Only Hours Left: Give Trees for Wildlife—Giving Tuesday!
  28. Rise with us. Double your power for moms and families.
  29. SECOND MATCH: So much HOPE today!
  30. This #GivingTuesday your gift doubles!
  31. Today only: 1 way to give, 2x the money, 4 ways to stop Trump
  32. TODAY ONLY: Gifts Doubled!
  33. TODAY ONLY: Your donation goes 3x as far
  34. Today only: Your donation will be tripled
  35. Today only: Your gift doubled
  36. Today Only: Your gift to the Earth, matched $3-for-$1
  37. Today’s the day! Your gift will be TRIPLED!!!
  38. Tonight Your Gift Makes Double the Impact
  39. TRIPLE MATCH: Fight back this #GivingTuesday
  40. URGENT response needed: All gifts DOUBLED!
  41. Your Giving Tuesday gift will be matched!

Match Extension Subject Lines

St. Jude Giving Tuesday

  1. 24 more hours to stand up to Trump!
  2. Friends, we still need you!
  3. Good news: match EXTENDED
  4. MATCH EXTENSION: Your gift tripled
  5. Today Only – Giving Tuesday match EXTENDED

Thank You Subject Lines

  1. A tasty thank you for #GivingTuesday
  2. Giving Tuesday success – thanks to you!
  3. it happened
  4. Thank you
  5. YOU made it happen!

Got  a favorite? Or a pearl of wisdom to share with readers? Leave a comment.


Published On: October 19, 2017|Categories: General|