25 Metaphors Nonprofits Can Use to Get Their Message Across

Connect your new ideas with things people already understand!

This free e-book will help you make complicated or foreign messages feel simple and familiar to your supporters by showing you how to use metaphors in your messaging.

Join the thousands of nonprofit professionals who use Nonprofit Marketing Guide for their training and professional development.


What’s Inside

  • A simple five-step approach to working with metaphors

  • A list of nearly 20 questions you can use to explore a metaphor more fully

  • Examples of how nonprofits can use metaphors to clarify their niche

  • How to “make the technical feel more touchy”

  • Tips on bringing data to life

  • 25 metaphors that you can use in your messaging (and 12 to avoid!)

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