25 Metaphors Nonprofits Can Use to Get Their Message Across

Connect your new ideas with things people already understand!

This free e-book will help you make complicated or foreign messages feel simple and familiar to your supporters by showing you how to use metaphors in your messaging.

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What’s Inside

  • A simple five-step approach to working with metaphors

  • A list of nearly 20 questions you can use to explore a metaphor more fully

  • Examples of how nonprofits can use metaphors to clarify their niche

  • How to “make the technical feel more touchy”

  • Tips on bringing data to life

  • 25 metaphors that you can use in your messaging (and 12 to avoid!)

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