25 Metaphors Nonprofits Can Use to Get Their Message Across
Connect your new ideas with things people already understand!
This free e-book will help you make complicated or foreign messages feel simple and familiar to your supporters by showing you how to use metaphors in your messaging.
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What’s Inside
A simple five-step approach to working with metaphors
A list of nearly 20 questions you can use to explore a metaphor more fully
Examples of how nonprofits can use metaphors to clarify their niche
How to “make the technical feel more touchy”
Tips on bringing data to life
25 metaphors that you can use in your messaging (and 12 to avoid!)
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