25 Metaphors Nonprofits Can Use to Get Their Message Across
Connect your new ideas with things people already understand!
This free e-book will help you make complicated or foreign messages feel simple and familiar to your supporters by showing you how to use metaphors in your messaging.

Join the thousands of nonprofit professionals who use Nonprofit Marketing Guide for their training and professional development.
GET YOUR FREE MEMBERSHIP TO RECEIVE THIS FREE DOWNLOAD AND SO MUCH MORE!
What’s Inside
A simple five-step approach to working with metaphors
A list of nearly 20 questions you can use to explore a metaphor more fully
Examples of how nonprofits can use metaphors to clarify their niche
How to “make the technical feel more touchy”
Tips on bringing data to life
25 metaphors that you can use in your messaging (and 12 to avoid!)
Get the E-Book by Becoming a Member (It’s FREE!)
Other Popular Resources
The Nonprofit Communications Trends Report
Curious what other nonprofit communicators are thinking and doing? Need data on best practices? It’s all in the free Nonprofit Communications Trends Reports.
High-Impact, Low-Cost Ways to Build Support for Your Good Cause
A nonprofit’s real-world survival guide and nitty-gritty how-to handbook. This down-to-earth book shows how to hack through the bewildering jungle of marketing options and miles-long to-do lists to clear a marketing path that’s right for your organization, no matter how understaffed or underfunded.