BRAND NEW, THREE-HOUR WORKSHOP

Presented by Faigy Gilder

Wednesday, February 18, 2026

1:00 – 4:00 pm ET (10:00 am – 12:00 pm PT)

Learn to transform your marketing workload using AI without the overwhelm.

Registration for this workshop is $249.

Recording available if you can’t attend live. This workshop is FREE with an All-Access Pass. Pass Holders, RSVP for these events in the Community. 

You’re stretched thin: small team, big mission, endless content demands.

AI feels like another thing you “should” be doing, but don’t have time to figure out. 

Here’s the truth: While for-profit companies freely leverage AI, nonprofit marketers — the people actually changing the world — hesitate to use tools that save them hours each week. You don’t need permission to work smarter. You need a practical roadmap.

This BRAND NEW Master Class delivers real workflows, vetted tools, and ethical frameworks you can implement immediately.

Whether you’re an AI skeptic or already experimenting, you’ll leave with custom prompts, automation templates, and the confidence to build AI policies that protect constituents while empowering your team.

What You’ll Learn:

  • Prompt engineering that works – Master techniques that transform AI from generic draft-generator to strategic partner, even as tools evolve.

  • Content workflows that save hours weekly – Build repeatable systems to repurpose one pillar piece into emails, social posts, blog articles, and video clips without sacrificing authenticity.

  • Donor segmentation at scale – Use AI to analyze donor data, create targeted messaging for different segments, and build custom GPTs that maintain your brand voice.

  • AI policy templates you can implement today – Get proven frameworks for ethical AI use, privacy protection, and team guidelines — no need to wait for official approval.

  • Automation workflows that run themselves – Connect your existing tools so routine tasks happen automatically, freeing you for strategic work that needs your brain.

And of course, we’ll have plenty of time for your questions!

The Master Class Experience

While you learn a lot during our traditional webinars, you are then left to yourself to make sure you can put what you have learned into practice. You also don’t really interact with the presenter or other participants.

A Master Class changes all of that.

During this special class, you now have the opportunity to see our presenter and the other participants as well as work in a small group setting so you can apply what you learn right away.

These groups will be monitored to make sure you fully understand the assignments and to answer any questions as you work — something we could not do during a traditional webinar.

This Master Class is designed to be much more interactive and engaging with assignments you get to work through as a team.

But, But THREE HOURS?!?!

Yes, three hours is a long time on Zoom, but our Master Classes are so engaging, the time flies by!

We will have two 10-minute breaks near the top of each hour, and you will be in your small groups for approximately 40 minutes (two 20-minute breakout sessions).

The rest of the time is divided between lecture and full-group discussion, polls, and other interactive work to keep you interested and engaged. We’ll let you know exactly how long the lecture portions will be and encourage you to move a bit or stretch if you can during those portions of the program.

What Others Have Said about Our Master Classes

“My favorite things were the break-out sessions and being forced to write! I liked working on real-world examples and then seeing the results and hearing others results, too. I found the Master Class even more helpful than your regular lecture-style training.” Whitney Smith, The North Carolina Arboretum

“I thought it was helpful real time ‘workshopping’ with others. You two are pros!” – Brooke Gilder, Greater Good Grant Consulting

“Good mix of theory and immediate hands-on practice.” – Estelle Jobson, The European Association for the Study of the Liver

“My favorite part was the opportunity to try out different styles of writing and hear the examples created by other groups. It didn’t feel like 3 hours.” – A.S.

“I found this Master Class more – WAY – more helpful than regular webinars. It kept me engaged and was more challenging and fun. I loved being able to put what we learned into action and connect with others in the workshop. Great, great job. Thank you so much!” – Katie

“The breakout rooms and a chance to dig in and do the work was my favorite part. We were a little shy to start with but warmed up quickly.” – O.B.

“I thought it was put together quite well. I appreciated the focus given to specific writing styles. I don’t think like that in my work. I do use the different styles but not so intentionally. “ – Beth Gibbins, Catholic Charities, Diocese of Des Moines

More Frequently Asked Questions

What technology is used for this Master Class?

In addition to using Zoom, we will house the resources for the workshop in a Google Drive or Dropbox folder. (Pass Holders, you can find the resources in the All-Access Pass Holder Resource Library).

We may also use the site Mentimeter, an interactive presentation software or Mural. These requires no download on your part though. You will just follow the link given during the class.

Is this Master Class recorded?

We do record our workshops now, BUT we have found that you are more likely to complete the work if you attend live.

Meet Faigy Gilder

Faigy Gilder has more than 15 years of experience in nonprofit marcomms, working as an in-house professional at diverse organizations before launching her digital marketing consultancy in 2022. She offers project-based fractional marketing services to mission-driven leaders and organizations who are stretched-thin so they can stop spinning their wheels and start gaining momentum.

Her journey began with a journalism degree and AmeriCorps service, followed by earning her MPA from the NYU Wagner in Public and Nonprofit Management and Policy. Most recently, she served as Director of Communications at a specialized bar association, managing everything from large annual conferences to comprehensive strategic planning.

As a Senior Advisor at Nonprofit Marketing Guide, Faigy brings an insider’s understanding of the unique challenges facing nonprofit professionals. She knows firsthand what it’s like to juggle marketing, communications, and development responsibilities while trying to maximize impact with minimal resources. Her specialty lies in helping overwhelmed teams create sustainable systems that work within real-world constraints. From maximizing Google Ad Grants to implementing AI-powered content automation, she focuses on innovative solutions that help organizations do more with less.

When she’s not working, Faigy enjoys meeting friends for coffee, crafting with resin, going for walks, painting in oils, and reading fantasy novels. She lives in Bergen County, NJ, with her husband, Ari, and their three rambunctious children.