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BRAND NEW 60-MINUTE WEBINAR
Presented by Kristina Leroux
Thursday, April 2, 2026
1:00 – 2:00 pm ET (10:00 – 11:00 am PT)
The rules of online engagement have shifted. Learn how to make your content work anyway.
Registration for this webinar is $99.
Recording available if you can’t attend live, but you must register before we close registration.
This webinar is FREE with an All-Access Pass. Pass Holders, RSVP for these events in the For Pass Holders Only section of our community.
For years, nonprofit marketers were told to drive traffic. Get the click. Send people to your website. Track the conversions.
But the rules have changed.
More and more, people are getting what they need without ever leaving the platform they’re on. And this is entirely by design.
Facebook suppresses posts with outbound links. Instagram barely allows them. Google now answers questions directly in AI-generated overviews often without sending visitors to your website at all.
This is what’s known as zero-click content: content that delivers value, answers questions, or builds authority without requiring the user to click elsewhere.
The result? You can create strong content and still see declining reach, fewer clicks, and little web traffic. It feels like you’re doing everything right, but getting punished for it.
This isn’t a temporary shift. It’s how social media and search are now structured to work. You can rely more heavily on paid promotion — or you can adjust your strategy to align with the new system.
In this BRAND NEW webinar, you’ll learn how to adapt your content strategy to this zero-click reality without chasing every algorithm update or doubling your workload.
Instead of fighting the platforms, you’ll learn how to create content that works with them. You’ll understand how to build visibility, authority, and engagement even when users never leave the platform and how to optimize your content so AI tools and search engines recognize your organization as a trusted answer.
During this webinar, you’ll learn about:
We’ll also share a practical workflow for repurposing existing content into zero-click formats (so you’re not creating more work).
You’ll leave this webinar with a clear, modern approach to awareness — one that will matter even more in 2026 as clicks become optional and just being the answer becomes the goal.
Meet Kristina Leroux
Kristina Leroux is the CEO at Nonprofit Marketing Guide where she helps nonprofit communicators find what they need to do their job better. In addition to handling behind-the-scenes business operations, she runs the All-Access Pass program, is the lead trainer of the NPMG webinar and workshop series, manages the Nonprofit Marketing Guide Community, and runs the Nonprofit Marketing Guide blog to which she frequently writes. If you have a question about anything at Nonprofit Marketing Guide, she’s your person!
Prior to coming on as a partner at Nonprofit Marketing Guide, she was a successful virtual assistant and worked with clients in the nonprofit sector like Network for Good and CharityHowTo moderating webinars, creating content, managing memberships programs, and more.
She is a very active lazy person who enjoys working out and playing tennis and pickleball as well as binge-watching television shows and movies while eating really bad snacks. She also loves board games and TTRPG. Kristina lives in Auburn, Alabama with her husband. They are empty nesters with 5 kids, three rescue dogs, and a cat that adopted them as part of the cat distribution system.
