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60-MINUTE WEBINAR
Presented by Faigy Gilder
Thursday, October 8, 2026
1:00 – 2:00 pm ET (10:00 – 11:00 am PT)
Learn practical and strategic ways to track your communications work so you can learn what works and adjust for even better results.
Registration for this webinar is $99.
Recording available if you can’t attend live, but you must register before we close registration.
This webinar is FREE with an All-Access Pass. Pass Holders, RSVP here.
Trying to measure the results of your nonprofit communications work can be overwhelming. You have so many choices! You also know the easy-to-track vanity metrics don’t count for much. So what should you do?
We’ll help you sort it out with our new Nonprofit Communicator’s Guide to Objectives and Performance Indicators.* We’ll walk through it on the webinar and highlight the decisions you’ll need to make as you step through the included worksheets.
*Whether you use KPIs, OKRs, or some other framework to measure progress or results, you can customize this guide to your needs. And yes, it explains the differences in these terms.
During this webinar, you’ll learn about:
With good data in hand, making the case for changes in strategy, more staff, and a budget increase becomes much easier. You can do this!
What Others Have Said About This Webinar
Excellent! A great overview of what’s important when you’re tracking marketing metrics. I especially liked the breakdown of goals, objectives, strategies, tactics, and the encouragement to start small. ~ CM
Very helpful information; good for helping to focus and figure out how to start setting goals, objectives, and indicators. ~ ML
Fast-paced but informative, relatively easy to follow, and helpful. Thanks for the perspective and tips that were actionable and not too overwhelming. ~ SMS
Informational, good break down of the difference in terminology and I enjoy how it was pointed out that everyone has problems with mixing up the definitions of goals, objectives, tactics (helps make viewers feel like they aren’t alone with that). ~ IM
Meet Faigy Gilder
Faigy Gilder has more than 15 years of experience in nonprofit marcomms, working as an in-house professional at diverse organizations before launching her digital marketing consultancy in 2022. She offers project-based fractional marketing services to mission-driven leaders and organizations who are stretched-thin so they can stop spinning their wheels and start gaining momentum.
Her journey began with a journalism degree and AmeriCorps service, followed by earning her MPA from the NYU Wagner in Public and Nonprofit Management and Policy. Most recently, she served as Director of Communications at a specialized bar association, managing everything from large annual conferences to comprehensive strategic planning.
As a Senior Advisor at Nonprofit Marketing Guide, Faigy brings an insider’s understanding of the unique challenges facing nonprofit professionals. She knows firsthand what it’s like to juggle marketing, communications, and development responsibilities while trying to maximize impact with minimal resources. Her specialty lies in helping overwhelmed teams create sustainable systems that work within real-world constraints. From maximizing Google Ad Grants to implementing AI-powered content automation, she focuses on innovative solutions that help organizations do more with less.
When she’s not working, Faigy enjoys meeting friends for coffee, crafting with resin, going for walks, painting in oils, and reading fantasy novels. She lives in Bergen County, NJ, with her husband, Ari, and their three rambunctious children.
