BRAND NEW 60-MINUTE WEBINAR

Presented by Kristina Leroux

Thursday, September 3, 2026

1:00 – 2:00 pm ET (10:00 – 11:00 am PT)

Learn how to use the data you already have to send more relevant emails without creating multiple versions of every campaign.

Registration for this webinar is $99.

Recording available if you can’t attend live, but you must register before we close registration.

This webinar is FREE with an All-Access Pass. Pass Holders, RSVP for these events in the For Pass Holders Only section of our community. 

Everyone says nonprofit emails should feel more personal. But for most organizations, that just sounds like a lot more work.

You know different supporters care about different programs. Volunteers don’t need the same messages as donors. Event attendees don’t need the same calls to action as first-time subscribers. But creating separate emails for every audience quickly becomes overwhelming.

That’s where dynamic content comes in.

Instead of building multiple campaigns, dynamic content (sometimes called conditional content) lets you create one email that automatically shows different sections to different people based on the information you already have in your email platform or CRM.

But the technology is only part of the equation.

In this practical webinar, we’ll talk about what information is actually worth collecting, how to think about personalization beyond first names, and how to use tags, interests, custom fields, and other subscriber data to make your emails more relevant without making your workflow more complicated.

You’ll leave with a practical approach to deciding what to personalize, how to organize your data, and where dynamic content can save time while creating a better experience for your supporters.

After this webinar, you’ll be able to:

  • Understand how dynamic (or conditional) content fits into an overall email personalization strategy.

  • Identify the subscriber information that’s actually useful for creating more relevant emails.

  • Decide what data to collect (and what you can probably stop collecting).

  • Recognize opportunities to replace multiple campaigns with a single email that adapts to each audience.

  • Create a plan for making your email marketing more relevant without adding more work.

Meet Kristina Leroux

Kristina Leroux is the CEO at Nonprofit Marketing Guide where she helps nonprofit communicators find what they need to do their job better. In addition to handling behind-the-scenes business operations, she runs the All-Access Pass program, is the lead trainer of the NPMG webinar and workshop series, manages the Nonprofit Marketing Guide Community, and runs the Nonprofit Marketing Guide blog to which she frequently writes including the popular #NPCOMMLIFE feature. If you have a question about anything at Nonprofit Marketing Guide, she’s your person!

Prior to coming on as a partner at Nonprofit Marketing Guide, she was a successful virtual assistant and worked with clients in the nonprofit sector like Network for Good and CharityHowTo moderating webinars, creating content, managing memberships programs, and more.

She is a very active lazy person who enjoys working out and playing tennis and pickleball as well as binge-watching television shows and movies while eating really bad snacks. She also loves board games and TTRPG. Kristina lives in Auburn, Alabama with her husband. They are empty nesters with 5 kids, three rescue dogs, and a cat that adopted them as part of the cat distribution system.