Recording available if you can’t attend live, but you must register before we close registration.
This webinar is FREE with an All-Access Pass. Pass Holders, RSVP for these events in the For Pass Holders Only section of our community.
Search no longer looks the way it did even a few years ago.
Google is placing AI-generated answers above traditional results, and people are increasingly using tools like ChatGPT to research organizations, issues, and services. If your nonprofit has spent years trying to improve its rankings, you may be wondering whether those efforts still matter and what you are supposed to do now.
SEO is not dead, but it is evolving. Many of the fundamentals still matter, while other tactics need to be updated for a world where search engines and AI tools may summarize your content before someone ever visits your website.
During this webinar, you’ll learn:
You’ll leave with a clearer understanding of where SEO stands today and a practical approach to deciding what your nonprofit should keep doing, stop doing and start doing.
Meet Kristina Leroux
Kristina Leroux is the CEO at Nonprofit Marketing Guide where she helps nonprofit communicators find what they need to do their job better. In addition to handling behind-the-scenes business operations, she runs the All-Access Pass program, is the lead trainer of the NPMG webinar and workshop series, manages the Nonprofit Marketing Guide Community, and runs the Nonprofit Marketing Guide blog to which she frequently writes including the popular #NPCOMMLIFE feature. If you have a question about anything at Nonprofit Marketing Guide, she’s your person!
Prior to coming on as a partner at Nonprofit Marketing Guide, she was a successful virtual assistant and worked with clients in the nonprofit sector like Network for Good and CharityHowTo moderating webinars, creating content, managing memberships programs, and more.
She is a very active lazy person who enjoys working out and playing tennis and pickleball as well as binge-watching television shows and movies while eating really bad snacks. She also loves board games and TTRPG. Kristina lives in Auburn, Alabama with her husband. They are empty nesters with 5 kids, three rescue dogs, and a cat that adopted them as part of the cat distribution system.

