Over the six-month program, Anna realized just how little time she had previously dedicated to thinking about her big-picture communications strategy and taking a long-picture view of the purpose and goals of communications work within her organization. “These things are just as important as the day-in and day-out project and content management I do, and yet this strategy time was always the first to go when things got busy,” says Anna.
She also enjoyed working with other communications directors in the Mentoring Program. “I greatly appreciated the peer networking that was facilitated through the program. We worked across many different nonprofit sectors, on different staff sizes, with different budgets and backgrounds.”
Anna is more confident than ever in her skills as a communications director after participating in the Mentoring Program. “Through the program, I was able to see what a great foundation I have under me, as well as ways that I can continue to strategically build on it. The access to resources, tools, templates, and trainings throughout the Mentoring Program were a major asset in helping me sharpen my skills and hone new ones,” says Anna. “I feel better equipped to tackle comms and marketing challenges head-on when I encounter them now.”
The Mentoring Program empowered Anna to trust her professional marketing knowledge and communications expertise and to lead from this place of confidence. “I’m looking forward to saying ‘Yes’ to more of the things that I know work and setting boundaries by saying ‘No’ to the things that overextend my capacity or exceed the scope of our goals,” says Anna. “The Mentoring Program brought me back to understanding how putting in strategy time on the frontend helps mitigate those feelings of stress, busyness, and unorganized activity on the backend.”