I just wrapped up an hour-long teleconference for Network for Good’s Nonprofit 911 series titled “Ensuring Your E-Newsletters are Read – Not Dead – On Arrival This Year.” The focus of the call was on creating a newsletter strategy that really provides value for your readers.
I created two new pages at Nonprofit Marketing Guide for the call:
Making Your Newsletter Valuable to Your Readers, which I used as my speaking notes for the call
Newsletter Ideas for Every Month of the Year, which helps you come up with good hooks for starting your articles
The recording and transcript should be available in about a week. You can find them at Fundraising123.org and I’ll post a direct link too.