Based on research from our Nonprofit Communications Trends Reports, the most popular nonprofit communications goals are:
- Engaging our community
- Brand building and reputation management
- Raising awareness of our issues
- Supporting fundraising from small-medium donors
- Supporting event fundraising
- Supporting major donor fundraising
The most popular strategies are:
- Permission-based marketing
- Content marketing
- Event and experience marketing
- Relationship marketing
The most popular objectives are:
- Financial gains or savings (e.g., fundraising results)
- Participation levels (e.g., numbers registering or taking action)
- Expression of loyalty (e.g., donor retention or long-term engagement)
- Change in knowledge or understanding about your issues
- People joining, subscribing, or following (e.g., list growth)
The most popular tactics are websites, email, social media, media relations/PR, in-person events, and direct mail.
You can review all of the Trends Reports with a free account at NonprofitMarketingGuide.com if you’d like additional details on the research behind these lists.
