Spending time and money trying to market your nonprofit or its programs without a strategy in place is a big waste of both precious resources.
Yesterday I taught the Total Focus Nonprofit Marketing Plan Workshop with Nancy Schwartz in NYC. But I realize that many of you simply don’t have the time for a full-day workshop, let alone weeks or months to dwell on the finer points of an in-depth, well-researched strategy.
That’s why I’m hosting a free webinar on Wednesday, November 16, 2011 (1:00 p.m. Eastern, 10:00 a.m. Pacific) where you’ll learn how to create a “quick and dirty” marketing strategy. You will
- Learn the three essential questions that every marketing plan — no matter how short — must answer.
- See how the questions can be applied to three very different situations.
- Listen as I create a quick and dirty strategy on the spot for participants on the webinar.
- Understand when “quick and dirty” isn’t enough and when you really do need to embark on a more intensive planning process.
The lessons you will learn on this webinar can be applied to creating a marketing strategy for your nonprofit organization as a whole or for one specific campaign or program.
If you don’t have a marketing plan for 2012, you need one. Attending this webinar can be your first step.
Even if you only spend a couple of hours drafting your strategy, you’ll greatly increase the likelihood that your efforts will work. Stop letting a random to-do list drive your decision making and start focusing on a strategy that works. Register Now.
I am requesting a $10 donation to Positive Wellness Alliance to attend this webinar, with a goal of raising $1,200. But, if you prefer, you can register for free.
Once a year, I host a free webinar where we collect a $10 free-will donation for Positive Wellness Alliance (PWA), an organization that helps low-income people with HIV/AIDS in the rural part of North Carolina where I live.
Last year, the Nonprofit Marketing Guide community raised almost $1,200 to fight HIV disease during a single webinar!
[11/4 Update: We’ve raised $420 so far . . . thank you!]
I serve on PWA’s board, and pass 100% of the donations made via the webinar on to PWA (I cover the processing fees). Julie Meyer, the executive director of PWA, will join us live on the webinar. However, if you want to register for free, you can do so by filling out the “register without donating” web form in the registration process.
I hope you’ll join us on November 16!