The Nonprofit Marketing GuideI’m hearing some great stories from readers of The Nonprofit Marketing Guide: High-Impact, Low-Cost Ways to Build Support for Your Good Cause (Amazon link) and I want you to be able to hear and share them too. So, Claire Meyerhoff, our resident media relations pro, and I are turning our Magic Keys Radio and Podcast into a virtual book club meeting on the third Fridays for the rest of this year, starting this Friday.

But it’s not a book club without you.

Each of the four shows will cover one of the four parts of the book. We’d love to hear from you if

  • As you read that part of the book, you thought, “Kivi should have used us as an example here!”
  • You’ve made a recent change to the way you approach your work based on something you read in the book
  • You are struggling with a topic in the book or have a question that will help us expand on what’s included in the book

All of the shows will broadcast live over the Internet at the times below and we’ll be able to take calls over the phone and via Twitter (send questions to @magickeysradio). The podcast will be available a few minutes after the show ends. There’s no charge to participate live or to listen to the podcast.

Friday, September 17, 2010 (1:00 – 1:30 p.m. Eastern / 10:00 – 10:30 a.m. Pacific)
Part I: Getting Ready to Do It Right (go to the show)

We’ll talk about what nonprofit marketing is, what it means to be good at nonprofit marketing today, and the importance of building market research (or listening) into your daily routine.

Friday, October 15, 2010 (1:00 – 1:30 p.m. Eastern / 10:00 – 10:30 a.m. Pacific)
Part II: Writing a Quick-and-Dirty Marketing Plan for a Specific Program (go to the show)

We’ll talk about how nonprofits need to stop thinking in generic terms like the general public, outreach, and education, and start targeting their marketing by asking three simple questions: Who Do You Want to Reach? What Do You Want to Say? and How and Where are You Going to Say It?

Friday, November 19, 2010 (1:00 – 1:30 p.m. Eastern / 10:00 – 10:30 a.m. Pacific)
Part III: Building a Community of Supporters Around You (go to the show)

We’ll talk about how nonprofit communicators are turning into nonprofit community builders and look at some of ways nonprofits are building community by making their communications more frequent and personal, by positioning themselves as a trusted source, and by empowering their fans to build the community too.

Friday, December 17, 2010 (1:00 – 1:30 p.m. Eastern / 10:00 – 10:30 a.m. Pacific)
Part IV: Doing It Yourself without Doing Yourself In (go to the show)

We’ll talk about ways that you can not only survive as a nonprofit marketing department of one, but thrive. We’ll share our favorite ways for do-it-yourself marketers to manage their time, talent, and treasure.

We are looking for nonprofits to feature during each of these four shows, so let me know if you have a story to share! You can email me directly at Put “book club” in the subject line.

Published On: September 13, 2010|Categories: Nonprofit Marketing Trends|