Kivi Leroux Miller and Claire Meyerhoff host "Magic Keys Radio" to help you unlock the secrets of nonprofit marketing.
It's a live Internet radio show through BlogTalkRadio that's immediately available as a podcast.
All of the shows will broadcast live over the Internet at the times below and we’ll be able to take calls over the phone and via Twitter (send questions to @magickeysradio). The podcast will be available a few minutes after the show ends.
We are currently on hiatus, but invite you to check out our past shows!
Special Series: "The Nonprofit Marketing Guide" Book Club on Magic Keys Radio
We did a special four-part series on Kivi's book.
Friday, September 17, 2010
Part I: Getting Ready to Do It Right (go to the show)
We talked about what nonprofit marketing is, what it means to be good at nonprofit marketing today, and the importance of building market research (or listening) into your daily routine.
Friday, October 15, 2010
Part II: Writing a Quick-and-Dirty Marketing Plan for a Specific Program (go to the show)
We talked about how nonprofits need to stop thinking in generic terms like the general public, outreach, and education, and start targeting their marketing by asking three simple questions: Who Do You Want to Reach? What Do You Want to Say? and How and Where are You Going to Say It?
Friday, November 19, 2010
Part III: Building a Community of Supporters Around You (go to the show)
We talked about how nonprofit communicators are turning into nonprofit community builders and look at some of ways nonprofits are building community by making their communications more frequent and personal, by positioning themselves as a trusted source, and by empowering their fans to build the community too.
Friday, December 17, 2010 (1:00 – 1:30 p.m. Eastern / 10:00 – 10:30 a.m. Pacific)
Part IV: Doing It Yourself without Doing Yourself In (go to the show)
We talked about ways that you can not only survive as a nonprofit marketing department of one, but thrive. We shared our favorite ways for do-it-yourself marketers to manage their time, talent, and treasure.
Listen Now to Our Last Show
Giving Thanks...to you on the Front Lines of Nonprofit Marketing - November 20, 2009
Dedicated to those of you out there marketing your good cause with special guest Julie Malkin.
Boo! Scary Nonprofit Marketing - October 30, 2009
Learn what scares Kivi and Claire most about what they see in nonprofit marketing - so you can avoid these frightening mistakes!
Magic Keys Radio - New Season - September 29, 2009
Hear about the power of nonprofit storytelling, with guest Dawn Fratangelo, a veteran of NBC Nightly News and Dateline.
Donor Profiles - May 22, 2009
How to write good stories and profiles about your donors.
All About Nonprofit Email Newsletters - April 17, 2009
Kivi's and Claire's tips on how to do email right.
The Fear of Fundraising - March 6, 2009
How to help others (and yourself) get over the fear of asking for money, featuring guest Gail Perry.
Fundraising Auction Tips - February 20, 2009
How to make the most of your live and silent fundraising auction, with guest Matt Holiday.
All About Pitching - January 30, 2009
All about pitching - elevator pitches, pitching a story to the media, etc.
Position Your Nonprofit as an Expert Source - January 16, 2009
How to position your nonprofit as an expert source, especially for the media.
End of Year Giving - December 5, 2008
We'll help you make a plan to get those end of the year donations.
The Give Thanks Edition - November 21, 2008
What should your nonprofit be thankful for?
Writing Personal Profiles of Donors, etc. - November 14, 2008
Get tips on interviewing and writing profiles about the people involved with your nonprofit.
The Scary Stuff Edition - October 31, 2008
Scary Stuff in nonprofit marketing.
Publicity 101 for Nonprofits - October 3, 2008
How to get publicity for your good cause the right way.