Happy Friday! Let’s cap off the week with some Mixed Links …
StayClassy presents a case study on how to get donors to re-engage in Asking Donors to Give Again Through Positive Reinforcement.
In more donor retention news, Network for Good shows you How to Write a Fundraising Letter That Wins Back Lapsed Donors.
Have you bought a Facebook Ad and not been happy with the results? John Haydon shares 5 Costly Facebook Ad Mistakes You Can Fix with This Checklist.
Gail Perry warns A General Unrestricted Ask is LAZY Fundraising.
If you couldn’t make it to this year’s Leading Change Summit, Joleen Ong shares some great key takeaways in Nonprofit Technology Served and Underserved: Recap from #14LCS.
Beth Kanter asks Does Rigorous Data Analysis Thwart Effective Storytelling by Nonprofits?
Bloomerang gives us 5 Ways To Get Your Nonprofit?s Online Content Seen with some interesting stats to back it up.
Another reminder about TechSoup’s Storymakers contest. Participants have the chance to win up to US $13,000 in prizes and have their video showcased across the TechSoup Global Network. For more on using video, read Super Short is Super Sweet: Storytelling that Hooks Digital Donors, a recent guest post for us by Jim Lynch of TechSoup.
And for you grammar lovers out there, do you use The Oxford aka Serial Comma?
October 2: How to Measure Your Nonprofit’s Marketing Success
October 20: Creating a 12-Month Community Engagement and Fundraising Plan, Part 1: Calendars That Connect
October 22: Creating a 12-Month Community Engagement and Fundraising Plan, Part 2: Messages That Motivate (You must register for Part 1 in order to attend this webinar)
Send me your favorite nonprofit marketing and fundraising posts! Just tweet the link using #MixedLinks (and if you have room mention @kristinaleroux), then I will see if it’s a good fit for #MixedLinks. (And give you full credit for the find, of course.)
Have a great weekend,