We’ve closed the 2020 Nonprofit Communications Trends Survey and are pouring through the answers of the 600+ nonprofit professionals who took the survey.
Here are a few preliminary tidbits we’ve pulled already:
- Most Comms Directors Feel Valued and Respected. If You Don’t, Get Out.
- Your Favorite and Least Favorite Projects This Year [Word Clouds]
- Stand Out from the Crowd with a Welcome Series
We will release a full report of what your fellow colleagues had to say about the state of nonprofit communications in January, but you can request a copy now. We will email you as soon as the report is published.
You’ll find the answers to these questions and more:
- How effective did you personally feel in your communications job in 2019?
- Which communications strategies are the biggest priorities (e.g., content marketing, advertising, word of mouth marketing, permission-based marketing, etc.)?
- How big is your communications team and budget?
- What are the 3 most important objectives for your communications work?
- What types of content do you post to social media (calls to action, behind the scenes, client stories, etc)
- Do you actively track email list engagement?
- When do you stop emailing people entirely?
- Do employees in your organization willingly accept change?
- Do you feel respected and valued by program or fundraising colleagues?
- How much trust do you have in your supervisor’s ability to make the right communications and marketing decisions?
- What’s your favorite project you’ve worked on in the last year?
We also asked several personal and organization demographic questions to look for any interesting differences in the sector.
