We have only had a little over 300 people take our 2020 Nonprofit Communications Trends Survey, but if these (very) preliminary results hold, then a majority of nonprofit organizations are not sending a welcome series to new subscribers. (By “welcome series” we mean 2 or more messages.)
Do you send a welcome series? Either way, we needs as many nonprofit communicators as possible to take the survey and help us shape the best picture for nonprofit communications in 2020!
I have talked about the importance of sending a welcome series before. And if most nonprofits do not send a welcome series, this could be a great chance for you to shine!
From my previous post, here are some top tips for your welcome series:
- Send from an email address they can respond to.
- Make the email personal with a friendly, conversational tone.
- Limit calls to action – don’t ask them to volunteer and upgrade to monthly giving in the first email.
- Include links to your social networks so they can follow you elsewhere.
And Kerri Karvetski has listed a few options of what to offer in these welcome emails in her post 39 Ideas to Help You Rock Your Nonprofit Email Welcome Series :
- Top resources from your website
- Your best blog posts
- Downloadable white paper or e-book
- Mobile app
- Invitation to volunteer
- Invitation to sign a petition
- Invitation to connect on social networks
- Invitation to donate
For more on starting a welcome series, join our free membership level and you’ll get access to our Creating an Email Welcome Series Online Course. This mini-course includes a 6-minute video and will show best practices for creating an email welcome series that engages your new subscribers from the start.
And please take our 2020 Nonprofit Communications Trends Survey