Whether they are signing up for an email newsletter or donating to your cause, it’s important to make new supporters feel all warm and fuzzy about getting involved with your organization.
An email welcome series is a great way to start building relationships that can last.
According to a study by Return Path, users who read one welcome email will go on to open at least 40 percent of the emails from the same brand in the following 180 days.
Here are a few more tips to make the most out of your welcome series:
- Send from an email address they can respond to.
- Make the email personal with a friendly, conversational tone.
- Limit calls to action – don’t ask them to volunteer and upgrade to monthly giving in the first email.
- Include links to your social networks so they can follow you elsewhere.
The Creating an Email Welcome Series Online Course
While we have a full online course devoted to helping you manage a healthy, engaged email list as part of our All-Access Pass program, we have shared one section of that course for our free members.
This mini-course includes a 6-minute video, questions to ask yourself before you get started, and best practices for creating an email welcome series that engages your new subscribers from the start.