We talk a lot about email – it’s a powerhouse for nonprofit marketers and has stood the test of time (and trends). Here’s a round up of some of our most asked email questions and advice articles to get you started on your email journey.
Do I have to do a nonprofit email newsletter?
Probably. Here’s how to figure out if it’s needed and how to make it worth it.
Give Your Newsletter a Reason to Live
Are You Pretending that People Really Want Your E-Newsletter?
Do I Have to Keep Producing This Crappy Newsletter?
Should I send the email newsletter to our whole list?
Usually, unless it is for a specific segment of your mailing list. But you also need to stop emailing people who never open your content.
How to Raise Your E-Newsletter Open Rate [Results from Our Experiment]
When to Stop Snail Mailing and Emailing People, Part I
What content should I put in my nonprofit email newsletter?
Make it personal, useful, and timely.
What to PUT in Your Newsletter
Use a welcome series for new people to your email list so they immediately start getting to know you.
What should an email newsletter look like?
A simple, single column is best. It will look good no matter what device it’s read on.
Here are five email design trends you can start using today.
Seven fast tips to modernize your email newsletter’s look.
Nonprofit E-Newsletter Before and After: Cornerstone Prep
Click Me: An E-Newsletter Makeover with Mission India
How do we get people to open the email newsletter?
It’s all about delivering good content consistently. Good subject lines can also help, but they aren’t everything. Being recognized and valued is what matters.
Mind Your Microcontent: 8 Little Bits That Can Make a Big Difference in Your Next Email
Make sure your email can actually be delivered to the people who want it.
6 Tips for Improving Your Email Sender Reputation and Open Rates
How do we get people to subscribe and stick around?
Give people a way to get exactly what they want when they sign up for the list, and try to re-engage them before you clean them from your list.
