Got nonprofit email newsletter questions? We’ve got answers!
Do I have to do a nonprofit email newsletter?
Probably. Here’s how to figure out if it’s needed and how to make it worth it.
Give Your Newsletter a Reason to Live
Are You Pretending that People Really Want Your E-Newsletter?
Do I Have to Keep Producing This Crappy Newsletter?
Should I send the email newsletter to our whole list?
Usually, unless it is for a specific segment of your mailing list. But you also need to stop emailing people who never open your content.
How to Raise Your E-Newsletter Open Rate [Results from Our Experiment]
When to Stop Snail Mailing and Emailing People, Part I
What content should I put in my nonprofit email newsletter?
Make it personal, useful, and timely.
What to PUT in Your Newsletter
Another Brilliant Marketing Idea You Can Steal
What should an email newsletter look like?
A simple, single column is best. It will look good no matter what device it’s read on.
Here are a couple of makeovers for you:
Nonprofit E-Newsletter Before and After: Cornerstone Prep
Click Me: An E-Newsletter Makeover with Mission India
How do we get people to open the email newsletter?
It’s all about delivering good content consistently. Good subject lines can also help, but they aren’t everything. Being recognized and valued is what matters.
Mind Your Microcontent: 8 Little Bits That Can Make a Big Difference in Your Next Email
6 Tips for Improving Your Email Sender Reputation and Open Rates
How do we get people to subscribe?
3 E-Newsletter Sign-Up Boxes I Like
Want more? I teach Creating Awesome Email Newsletters once a year.