Two-Part Webinar Series

Presented by Kivi Leroux Miller

May 1st and 2nd, 2018

Learn how to create a newsletter worthy of the time

you are investing in it.

May 1st and 2nd (Only dates offered in 2018!)

Creating Awesome Email Newsletters is a two-part webinar series presented by Kivi Leroux Miller. You have two options to attend - sign up for just Part 1 for $119 or attend both webinars and learn e-newsletter strategies and design best practices for $199.

Part 1 takes place Tuesday, May 1st at 1:00 p.m. Eastern (10:00 a.m. Pacific)

Part 2 takes place Wednesday May 2nd, 1:00 p.m. Eastern (10:00 a.m. Pacific)

Both sessions will be recorded, but you must register before registration closes in order to access the recordings.  Recordings will be available for two weeks.

You can attend all of our training webinars, including these two, with an All-Access Pass.
The Annual All-Access Pass is only $699 for 365 days of access. Learn more.

"Don't just get by with your e-newsletter. Turn it into a communications powerhouse! I'll show you how." ~ Kivi Leroux Miller

2018/05/01 11:45:00

Creating Awesome Email Newsletters, Parts 1 and 2

Learn everything you need to know about e-newsletters.
$199

Part 1: Tuesday, May 1st, 1:00 p.m. Eastern (10:00 a.m. Pacific)

Part 2: Wednesday May 2nd, 1:00 p.m. Eastern (10:00 a.m. Pacific)

Creating Awesome Email Newsletters, Part 1

Learn the strategies to make the most of your e-newsletter.
$119

Part 1: Tuesday, May 1st, 1:00 p.m. Eastern (10:00 a.m. Pacific)

Does not include Part 2

Can't make it live? No worries! Both sessions will be recorded, but you must register before the event begins to receive access. The recordings will be available for two weeks.

You can write an engaging, inspiring email newsletter that supports your programmatic, fundraising and/or advocacy goals, but it takes both strategic focus and tactical know-how to pull it off.

We know from years of researching nonprofit communications trends that nonprofits are spending a huge chunk of time creating their e-newsletters.

And some of them are just awful!

If you are going to invest that kind of time into something, why not do it right?

Many nonprofit e-newsletters overwhelm readers with too much information, distract them away from what's most important, are hard to read (if not impossible on a mobile device) and leave them with more questions than answers.

That's because a lot of nonprofits don't have the strategic tactics in place needed to create an email newsletter that gets opened, gets read, and gets action.

You can be different!

During this training, you can learn:

  • How to define the role of your e-newsletter in your broader communications strategy, including who should get what
  • How to create an e-newsletter editorial calendar that works –including how often to publish and how long it should be -- and how to tweak and refine it over time
  • How to repurpose newsletter content across multiple communications channels so you get the most mileage out of your work
  • How to avoid the most common strategic mistakes that nonprofits make with e-newsletter communications
  • How to identify and fix common mistakes and how very small changes to certain elements of a newsletter can drastically improve its effectiveness
  • The importance of microcontent like subject lines and headlines and how to write great ones
  • How long your e-newsletter should be
  • How to ensure it works well on mobile devices
  • ...and more!

Creating Awesome Email Newsletters, Parts 1 and 2

Learn everything you need to know about e-newsletters.
$199

Part 1: Tuesday, May 1st, 1:00 p.m. Eastern (10:00 a.m. Pacific)

Part 2: Wednesday May 2nd, 1:00 p.m. Eastern (10:00 a.m. Pacific)

Creating Awesome Email Newsletters, Part 1

Learn the strategies to make the most of your e-newsletter.
$119

Part 1: Tuesday, May 1st, 1:00 p.m. Eastern (10:00 a.m. Pacific)

Does not include Part 2

KiviLerouxMiller-circleMeet Kivi Leroux Miller

Kivi Leroux Miller is the founder and CEO of Nonprofit Marketing Guide, where she helps nonprofit communications professionals learn their jobs and love their jobs through a variety of training and coaching programs.

She is the award-winning author of three books, as well as a popular blog:

CALM not BUSY: How to Manage Your Nonprofit's Communications for Great Results (2018, Bold & Bright Media)

Content Marketing for Nonprofits: A Communications Map for Engaging Your Community, Becoming a Favorite Cause, and Raising More Money (2013, Jossey-Bass). ** WINNER of the 2014 Terry McAdam Book Award **

The Nonprofit Marketing Guide: High-Impact, Low-Cost Ways to Build Support for Your Good Cause" (2010, Jossey-Bass)

Kivi is also a popular keynote, workshop, and webinar presenter, speaking dozens of times each year. She is also the co-founder of Bold & Bright Media.

After many years in the San Francisco Bay Area and Washington, DC, Kivi gave up big city life to raise a family in rural North Carolina with her husband, two daughters, two cats, and countless backyard wildlife. She enjoys writing; gardening; volunteering with Girl Scouts, her church, and her local farmers market; hiking; vegetarian cooking; and teaching her kids how to bake.

What Others Have Said About This Training:

If you're thinking of starting or revamping an e-newsletter for your nonprofit, this two-part webinar is filled with the information you'll need to make good decisions about both content and design. You've hit a home run with this two-part series. Great content, presented well! - Kathy Westra

Well worth your time! - Jeanine Marlow

Practical, quick, and easy to understand. I am always able to quickly apply lessons shared. - Tovi Martin

Great overview of ever-evolving e-newsletter best practices. Kivi keeps the focus on big-picture ideas while sprinkling in just the right amount of nitty-gritty details from industry reports about email performance. - Liz Gillespie

Excellent overview that even a non-communications person could understand -- yet specific and relevant enough for seasoned comms professionals. - DH

Informative and lively.  A great source of hands-on education that you can put to good use in a real world situation. - RE

More About This Training:

Part 1: Strategies to Make the Most of Your E-Newsletter

In Webinar #1, we’ll focus on the strategy involved in creating a newsletter worthy of the time you are investing in it.

This webinar will be held live on Tuesday, May 1st, 1:00-2:00 p.m. Eastern; recording available 24 hours later.

Register for Part 1 Only

Part 2: Writing and Designing Great E-Newsletters

In Webinar #2, you’ll learn how to give your e-newsletter a tactical makeover, including all the nitty-gritty best practices in e-newsletter copywriting and design.

This webinar will be held live on Wednesday, May 2nd, 1:00-2:00 p.m. Eastern; recording available 24 hours later.

Register for Parts 1 and 2