"The Pass is one thing I ask for every year around budget time. It's an invaluable resource." - Mary Beth Johnson, Writer/Editor, JAARS, Inc. and All-Access Pass Holder
We stay on top of the latest trends and best practices so you can don't have to.
In addition to our webinar series, we are introducing two new training formats: the Master Class and the Jump Starter. These interactive classes are more in-depth and allow you to practice and implement what you have learned. You can practice the different styles of nonprofit writing, plan your communications strategy, create your creative brief, update your style and brand guide, write a story, produce engaging email subject lines and more all with our guidance and the help of your fellow nonprofit communicators.
We will also continue our webinar training series on favorite topics like:
- Communications Planning
- Content Marketing Campaigns
- Social Media Strategies
- Nonprofit Writing Styles
- Email Marketing
- Editorial Calendars
- Thanking Supporters
- Work Flows and Processes
- Annual Reports
We also strive to help you love your job so you'll also get ideas on how to set boundaries at work, devise a professional development plan, and learn how to be CALM not BUSY.
Keep reading to see all the webinars we have lined up...
"The All-Access Pass is an outstanding value and was one of the best investments we could have made. All of the webinars are exactly what the communications staff need and since we have the opportunity to share with other staff, they now understand communications better. Thank you so much!" - Emily Roush-Bobolz, Communications Manager at Hemophilia Federation of America and All-Access Pass Holder
"I love the All-Access Pass, and reference the available resources all the time! Having access to all of your webinars helps me stay attuned to nonprofit communications trends and best practices. This is a huge benefit, as the field is constantly evolving, and it’s hard to stay on top of it all. I know that with the Pass, you all are staying on top of the trends, and I just have to absorb. The Pass has also exposed me to important topics and information that I wouldn’t have necessarily made time in my day to explore otherwise. I have found that because of the Pass, I make more space in my week to take a step back and reflect and learn—it’s truly been an asset for my own professional development. Lastly, the Facebook group has been such a source of great ideas and support. Whenever I feel stuck, I know that I have a group of fellow smart and creative professionals. It’s been a wonderful community to tap into." - Rosie Aquila, Communications and Marketing Manager at Iona Senior Services and All-Access Pass Holder
With an All-Access Pass, you can manage your professional development using the Five Levels of Communications Effectiveness. After more than a decade of training and coaching nonprofit communicators like you and compiling groundbreaking research on the profession via our annual Nonprofit Communications Trends Reports, we are now able to see the path that nonprofit communicators most often follow as they grow both personally and professionally in their jobs.
We've labeled these five levels (1) Beginner, (2) Capable, (3) Skilled, (4) Advanced, and (5) Expert. You just need to answer two questions to estimate your level, but you can change it at any time. Each of the online courses available to Pass Holders has been assigned a level, allowing you to focus on the training options that we believe will best meet your needs where you are.
We hope this customization will prevent you from being overwhelmed by all of the training we have available. But, of course, Pass Holders have access to all of the courses at every level 24/7, so you can jump around as you wish.
These courses are also great for those of you who don't have an hour available to train since they are broken down into smaller chunks of time!
Here's a sampling of courses currently available:
- Your Quick Guide to Content Curation (Recommended for Levels 1 and 2)
- NEW! Social Media Essentials for Your Nonprofit (Recommended for Levels 2 and 3)
- NEW! How to Write a Nonprofit Annual Report (Recommended for Levels 2 and 3)
- NEW! 5 Simple Steps to Awesome Nonprofit Email Newsletters (Recommended for Levels 2 and 3)
- Creating an Email Welcome Series (Recommended for Levels 2 and 3)
- NEW! How to Repurpose Your Content (Recommended for Levels 2 and 3)
- Thank You Letter Basics (Recommended for Levels 2 and 3)
- NEW! The Whys and Hows of Using an Editorial Calendar (Recommended for Levels 3 and 4)
- Managing a Healthy, Engaged Email List (Recommended for Levels 3 and 4)
- Inclusive Conversations and Cultural Competency (Recommended for Levels 4 and 5)
- NEW! Internal Communications: Informing and Engaging Your Staff and Board (Recommended for Levels 4 and 5)
- Creating a Management Structure for Your Communications Work (Recommended for Levels 4 and 5)
- NEW! Measuring the Effectiveness of Your Communications Work (Recommended for Levels 4 and 5)
The courses vary in format – some are strictly text-based, some include webinars, and others have shorter videos.
So whether you are at the top of your game or just starting out, we have a training plan for you.
(You can find your Communications Effectiveness Level when you access Your Personal Dashboard for the first time.)
"I've been a Pass Holder a long time, a REALLY long time and I'm still learning from the webinars and Facebook Group exchanges. I look to Kivi, Kristina and the host of experts they pull together to help me navigate "The Noise." My All-Access Pass has been -- BY FAR -- the most valuable professional tool I've purchased in the last 10 years. I value it so much that if my boss won't pay for it, I pay for it myself. But my real value clincher comes from the community of professionals who make up our All-Access Pass community - they make the The Pass totally worth it too!" - Tara Collins, Director of Communications & Resource Development at RUPCO and All-Access Pass Holder
We focus our training webinars on these general topics that are essential to good nonprofit communications today:
- Scheduling your communications, with editorial calendars and other planning tools.
- Motivating your community to act, including marketing and advocacy campaigns.
- Updating your community, with emails and social media.
- Reporting back to your supporters, via annual reports, videos, and more.
- Managing your communications team and personal productivity.
"I love how generous the Nonprofit Marketing Guide is with sharing their knowledge. The content is always to the point, relevant and practical. After reading an article or taking one of the webinars included with the All-Access Pass, I feel like I could apply all or part of what I have learned immediately after. And the sanity check from having a community that is working through the same challenges is nice." - Rachel Braver, Communications Coordinator at Food Bank of Contra Costa and Solano and All-Access Pass Holder
BEST PRACTICES: Each month, you’ll be invited to two or three live webinars or workshops, featuring expert training on best practices. You also have access to our Webinar Archive and Pass Holder Library, full of e-books, downloads, and other exclusive resources on more than a dozen topics.
EXCLUSIVE CUSTOMIZED ONLINE COURSES: Pass Holders also receive access to ALL of our online courses. You can focus on the courses we've selected based on your Communications Effectiveness Level or you can dive into courses based on what topic you are interested in.
CALM not BUSY: While we want you to put out the best work possible, we also want to make sure you are living your best life possible. So we also go beyond nonprofit marketing to address communications team management and personal productivity issues to help you be more Collaborative, Agile, Logical, and Methodical, while being less Bogus, Unrealistic, Sidestepping, and Yoked. We also talk about professional development and share self-care tips.
ANSWERS and SUPPORT: You’ll also be a part of the members-only Facebook Group with other Pass Holders and Nonprofit Marketing Guide experts, where you can get fast answers to your questions, as well as moral support and camaraderie! You aren’t alone, nor are you the only person facing struggles at work, trust us!
