Nancy Schwartz is back on her annual quest for the best nonprofit taglines, and this year you can submit taglines from programs, campaigns, and events, not just for your organization as a whole.

A strong tagline does double-duty—working to extend your organization’s name and mission, while delivering a focused, memorable and repeatable message to your supporters. It’s one of your most basic, and effective, marketing tools. Through the awards program, Nancy is not only highlighting some of the most creative and compelling taglines in our sector, but is also sharing lots of great tips on how to improve your own taglines.

All entrants will receive a free copy of the fully-updated 2010 Nonprofit Tagline Report in late 2010. It’s the only complete guide to building your organizational, program, fundraising or special event brand in 8 words or less—filled with how-tos, don’t-dos and models. It’s worth entering your taglines (even if you don’t think they are that spectacular!) just so you get a free copy of the report.

Here are the winners of the 2008 and 2009 Nonprofit Tagline Awards (with the 2009 winners selected by more than 4,800 voters in the field). This could be you in 2010! Please take three minutes now to enter your nonprofit’s taglines today while it’s on your mind. The deadline to enter is July 28.

P. S. Follow the tagline award news on Twitter via the hashtag #taggies

Published On: July 7, 2010|Categories: Messaging Strategy, Nonprofit Marketing Plans and Strategies|

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