Late yesterday, in celebration of President Obama’s inauguration, I released a new free e-book called “The First 100 Days of Your New Nonprofit Marketing Job.”
It’s a list of 100 tasks that you should try to complete within 100 days of starting your new job. The list will help you succeed personally and will also help your nonprofit create a marketing program that works well for your good cause.
But this isn’t a one-task-per-day to-do list. On some days, you might check off three tasks, while others may take several days or weeks to complete, especially those that require the cooperation of others. The tasks are in a very rough order that generally makes sense, but that you’ll need to adjust based on your particular situation.
In the ideal world, you could spend your first 100 days getting up to speed, auditing what’s been done before, learning about your target audiences, and planning for the future.
But you work in the real world, and you weren’t hired to sit around reading and thinking all day. You were hired to make it work and get it done.
You’ll find a mix of all of the above in the e-book. The first half is heavy on learning about your new organization, the environment you are working in, and the people you’ll need to reach. The second half is heavier on planning and tactics. But the reality is you’ll be doing all of it, all of the time.
After the list of 100 items, you’ll find additional advice from other nonprofit marketers who shared their perspectives during discussions on LinkedIn and Facebook.
I hope you find the e-book helpful and please feel free to share it with others. Use this link to make sure you are sending them to the most recent version:
I’d love to hear what you think about the guide, so please leave a comment!