CALMNotBUSYMany nonprofit communications directors feel like they work in a constant state of chaos.

You likely feel overwhelmed and understaffed. Odds are you don’t have enough time to think or plan, so you just do, do, do.

And the to-dos don’t stop coming. Your desk is the dumping ground for every good idea in the organization without an obvious home.

Plus you might work with people who don’t really understand best practices in marketing communications but still have oh-so-many opinions about your job.

That’s the chaos.

But here’s the bigger problem: If you don’t work to reduce the chaos and to bring some CALM (Collaboration, Agility, Logic, and Methods) to the work, both you and your nonprofit will likely pay a high price.

Here are some of the consequences of the busy chaos . . .

Consequences for Communications Staff Personally

  • You feel defeated and unmotivated.
  • You feel like you are letting others down.
  • You feel like a failure.
  • All creativity and inspiration are sucked out of you.
  • You get resentful toward others.
  • You burn out and leave.

Consequences for the Nonprofit Where You Work

  • Your external communications are inconsistent.
  • You don’t get the best out of your staff.
  • You miss great opportunities.
  • You don’t stay relevant within the community.
  • You fail to do as much good as you could.

That’s not what you signed up for, is it?

What’s one thing you could do this week to get more CALM? 


Published On: May 17, 2016|Categories: General|