NOT your mission statement.

NOT your description of activities.

NOT your photographs.

The most important part of a nonprofit brochure is your call to action.

Once you’ve answered my questions about your organization and inspired me to take the next step, what do I do? Whom do I call (don’t just give me a phone number — tell me who to ask for)? Where do I go on your website? Is there a panel I can tear off and mail in?

Never publish another brochure without a call to action.

Published On: February 22, 2008|Categories: Nonprofit Communications, Nonprofit Writing|

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