At South by Southwest, I met Jenna Boig, digital lead for North America, with The Nature Conservancy. TNC is global, so you can imagine how big a task it must be to collect stories from different staff members all over the world and to turn that into a consistent story on their website, social media, etc. That’s part of Jenna’s job, which she talks about in this video interview.



I’ll be interviewing Jenna again for my new book (more on that later!). What questions would you like to ask Jenna? Let me know in the comments.

Published On: March 28, 2012|Categories: Creating Relevant and Engaging Messaging|