That’s the subject line in the email I received two days ago from Charity: Water.

How clear and direct is that?  And take a look at what was inside:

Charity Water Email


Here is the whole thing since this capture only grabbed the top.

It reminds me about a gift from several months ago (year-end, for no particular purpose) and then tells me exactly what they did with the money. Awesome. If you can do something like this — or anywhere close to this —  DO IT.


Published On: May 17, 2012|Categories: Email Marketing, Fundraising|