I use this quote from Thomas L. Friedman in my training all the time:
“In the world of ideas, to name something is to own it. If you can name an issue, you can own the issue.”
Here are some of the ideas and issues you should be naming and owning in your nonprofit as a communications director.
The Marketing and Communications Planning Documents
What should your marketing and/or communications plans look like? Name it and own it. Here’s what we suggest for the different types of communications plans and strategies.
The Goals, Strategies, Objectives, and Tactics
All the details in those plans? Yep, use the right vocabulary for that stuff and own it too. Here’s your guide to goals, strategies, objectives, and tactics for nonprofit communicators.
The Seven Styles of Nonprofit Writing
You need different styles of writing for different purposes, and we’ve identified the seven writing styles most often needed by nonprofit communicators. Name them and own them in your work.
The Management Framework for Nonprofit Comms
We call it CALM not BUSY. When you manage communications in ways that are Collaborative, Agile, Logical, and Methodical, you are managing communications for success.
A Timeless Approach to Your Social Media Strategy
Social media platforms are constantly changing but that doesn’t mean your approach to social media has to change too, if you are using our “Be Personal & Be Practical” social media strategy to build trust and influence on social platforms. You can name and own this too!
Very few people in your nonprofit (if any) will really understand what your job is as a communications director. They just know they need someone to do communications. Part of your ability to step up and lead in those roles is to name all the parts of the job and own those parts. These posts should be a big help!