Puzzling over what makes really good newsletter content, especially in email? 

It’s really not that hard.

People like email content that is Personal, Useful or Timely . . . or PUT.

Make your newsletter more Personal by

  • Sending from a real person with a functioning reply-to address.
  • Segmenting your mailing list so you can send people content that’s more relevant to them.
  • Merging in personal information like a first name or last gift amount.

Make your newsletter more Useful by

  • Thinking about what your readers would like to know how to do.
  • Providing curated content that saves your readers time.
  • Finding your niche and becoming the go-to source on your topic.

Make your newsletter more Timely by

  • Focusing on upcoming events, rather than those in the past.
  • Connecting your topics to what’s in the headlines.
  • Sending it more often.

How do you make your newsletter more PUT: personal, useful and timely? Share in the comments.

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