When you talk about creating a “communications plan” or a “marketing plan,” you are actually talking about creating one of five different documents that have different purposes.
- Marketing Strategy
- Quick and Dirty Marketing Plan
- Big Picture Communications Timeline
- Editorial Calendar
- Creative Brief
Here’s one post where we compare them all.
Which one should you create now? Here’s a quick decision tree to help you figure that out!
While you will ultimately want to create and use all of these planning documents, we hope this guide helps you figure out where to start right now.
