BRAND NEW 60-MINUTE WEBINAR

Presented by Erin Malone & Kayla Hornbrook

Thursday, September 17, 2026

1:00 – 2:00 pm ET (10:00 – 11:00 am PT)

Learn how to create communications that are accessible, representative, and build trust with your audiences.

Registration for this webinar is $99

Recording available if you can’t attend live, but you must register before we close registration.

This webinar is FREE with an All-Access Pass. Pass Holders, RSVP here. 

Inclusive communications are about more than making sure your content is accessible. They’re about understanding the people you’re trying to reach, communicating in ways that respect their experiences, and building the trust that makes people want to listen, engage, and act.

That starts with listening.

Surveys, focus groups, interviews, social listening, and other audience research can give communicators valuable insight into how people understand an issue, the language they use to talk about it, what they care about, and where they may be skeptical of your organization or message. But gathering that information is only the first step.

The real work is using what you learn to make better communications decisions.

In this BRAND NEW webinar, we’ll explore practical approaches to creating communications that are accessible, inclusive, and grounded in a genuine understanding of your audiences.

We’ll look at both the practical and strategic sides of inclusive communications—from accessible design choices that make your visual and digital content easier for more people to use to the choices that shape whether people feel accurately represented, respected, and heard.

During this webinar, you’ll learn:

  • How to design more accessible communications. Learn practical ways to improve color contrast, typography, alt text, captions, and content structure so your visual and digital communications are easier for more people to use.

  • How accessibility tools can help. Explore accessibility checkers and other tools that can help you identify potential barriers in your content, along with the limitations of relying on automated recommendations alone.

  • How to think critically about representation. Questions to ask when choosing images, stories, examples, and language so that the communities you communicate about are represented thoughtfully and accurately.

  • How consent can build trust. Practical consent practices for working with people’s stories, images, experiences, and identities—and how to move beyond simply getting permission to create communications that respect people’s agency.

  • How to approach multilingual communications. Best practices for communicating across languages, including considerations beyond simply translating your existing content.

After this webinar, you’ll have practical tools and frameworks for creating communications that are not only more accessible, but more relevant, respectful, and trustworthy. You’ll leave with a clearer understanding of how to listen to your audiences, incorporate what you learn into your communications, represent communities thoughtfully, and create content that helps more people feel seen, heard, and included.

Meet Erin Malone

Erin Malone is a Senior Adviser at Nonprofit Marketing Guide where she leads webinars, workshops, and community events.

With 20 years of experience in communications for nonprofits, unions, and foundations, Erin specializes in helping organizations transform their mission, vision, and aspirations into compelling stories that resonate with their audiences. Whether through message development, branding, content creation, media relations, or executive coaching, she works at the intersection of communications and organizational development to foster impactful change.

She is also passionate about empowering teams with the skills and confidence to communicate effectively.

Erin is currently based in Brooklyn, NY but hails from a tiny town in Southern Illinois. When not nerding out on the latest trends in communications strategy, you can find her in her garden, on the dance floor, or at her workbench cutting gems and alloying metals.

Meet Kayla Hornbrook

Kayla Hornbrook has been in the nonprofit sector for over a decade. She’s worked as a communications department-of-one for local organizations and as a member of large nationwide advocacy teams. Kayla currently provides fractional and project based consulting services for nonprofits, small businesses, and other mission-driven groups.

As a Senior Advisor with Nonprofit Marketing Guide, Kayla helps folks who have to figure out how to do it all with very few resources. She knows first-hand how “other duties as assigned” can sometimes be the entire job, and thrives on helping nonprofit marketing and communications staffers with clarity, guidance, or just a friendly listening ear. She believes in both the power of automations and integrations to end back-office busywork, and in the need for agile solutions for people in the direct service field.

Kayla lives with her family just outside of Washington, D.C. When not working or with her kids she enjoys playing video games, running tabletop games, planning out travel, and walking long distances to find good cups of coffee.