ACTION! 61 Words & Phrases for Email Advocacy Campaigns

Sending a petition, pledge or other advocacy call to action to your email list? Try one of these tried-and-true words and phrases to get the open, click and completion! I’ve combed thousands of emails from top advocacy organizations to get these phrases that work…so you don’t have to!

And if you’re interested in learning more about digital advocacy, check out my live, subscriber-only Beginner’s Guide to Digital Advocacy webinar on Wednesday, March 30, 1 pm ET.

Get Your Pass Now!

SUBJECT LINES

1. Act Now
2. Add your name
3. Add your voice
4. PETITION
5. Please sign
6. SEND THIS MESSAGE
7. Sign now
8. Sign please
9. Sign the petition
10. Sign this
11. Signature needed
12. Take Action
13. TELL [X]

CALL-TO-ACTION PHRASES

14. Amplify their message
15. Attack
16. Back down
17. Back off
18. Beef up
19. Block
20. Boldly show
21. Break the silence
22. Change this
23. Crank up
24. Defend
25. Demand that X acts
26. Dial up
27. Don’t sit in silence
28. Don’t stop now
29. End this
30. Expand
31. Expose
32. Fight back
33. Fix this
34. Keep going
35. Launch a blitz
36. Make a push
37. Pressure xx to do xx
38. Prevent
39. Protect
40. Push back
41. Put an end to this
42. Rein in
43. Rise up
44. Safeguard
45. Secure
46. Seize the momentum
47. Show that we will not stop fighting for
48. Speak as one
49. Speak loud and clear
50. Speak out
51. Stand strong against
52. Stand up for
53. Stand with
54. Step in
55. Step up
56. Stop
57. Take a stand
58. Take back
59. Tell
60. Urge
61. Won’t tolerate

Have other favorites of your own? Share below!