With all the royal wedding hoopla, you may have missed what has become our nation’s deadliest natural disaster since Katrina: the tornadoes that came through the South on Wednesday. We were lucky this week in the Carolinas, but Alabama, home to my sister and virtual assistant, wasn’t. More than 200 people died in Alabama alone Wednesday night, and thousands are injured and homeless. They are still searching for survivors. Our friends at Network for Good have compiled a list of charities that are providing relief to those affected by the recent tornadoes. Please give.
On to some better news and advice . . .
If you don’t think your ads on Facebook are living up to their potential, read Marc Pittman’s post How to Target Your Nonprofit Ads in Facebook for a few pointers.
Or if you don’t think your home (or landing) page for your nonprofit’s website is living up to its potential, check out John Haydon’s Five Ways to Simplify Landing Pages on Your Nonprofit’s Website.
And if you aren’t sure if your online marketing efforts are reaching their full potential or not, Frogloop gives us Social Media: Measuring the Right Things.
In Nonprofit Blog Carnival news, the April Carnival has been posted on the RAD blog. There were several good posts on fostering nonprofit innovation. Also, Nancy Schwartz will be hosting May’s Carnival on her Getting Attention blog. The theme for May will be “What Book Has Changed Your Professional Life?” Be sure to check out the details and share your favorite book.
Do you regularly test different subject lines, landing pages, or other content to see which yields the best results? If not, you should really consider simple A/B testing. One of my favorite new sites is Which Test Won, featuring real-world examples of others’ split tests and their results. You can vote on which one you think is better, and see if your gut instinct was right. You might just be surprised (my track record isn’t so great at the moment — I think I’m over-thinking it!). I’m hoping to take some of my own advice and do a bunch of split testing at Nonprofit Marketing Guide, which I’ll share with you.
Here’s another experiment I’m doing that I encourage you to try with me. I’m going to draft an editorial calendar for May, noting all the proposed blog posts and email articles and then track just how many I actually end up writing and what’s published on what days. My goal is to see how much my planning matches my reality, and how much I let real-time circumstances influence my content decisions. I don’t believe there is any ideal mix of planned versus spontaneous content, but am nevertheless curious about what that mix is for me.
What I’m Doing Next Week:
Monday: Free! Setting Your Marketing Goals. Join Nancy Schwartz and me for a quick 30-minute free webinar where we’ll talk about setting the rights kinds of marketing goals. Register Now. 528 nonprofits registered so far!
Tuesday: Online Fundraising Fundamentals: Tools and Strategies for Success. I’m teaching this webinar at CharityHowTo. Register Now.
Wednesday: Creating an Effective Internet Presence, a webinar for NTEN’s Technology Leadership Academy (a free multi-week program for qualified nonprofits)
Thursday: Integrating Your Online and Offline Marketing into One Plan That Works, a webinar at Nonprofit Marketing Guide with some special guests. Register Now.
Friday: Learning Discussion forum following Wednesday’s NTEN Technology Leadership Academy presentation. (And recovery from this four-webinar week!)
See you next week!