I’m still blown away by the number of nonprofits who think they don’t have to worry about how their websites and email look on mobile devices. Or conference organizers who don’t think they need a hashtag. “But our people really don’t do mobile,” they say, completely in denial. Look around.
According to recent data from the Pew Internet & American Life Project, 61% of American cell phone owners have smartphones. Because 91% of the adult population now owns some kind of cell phone, that means that 56% of all American adults are now smartphone adopters. One third (35%) have some other kind of cell phone that is not a smartphone, and the remaining 9% of Americans do not own a cell phone at all.
I know it’s another thing to think about, to learn, to deal with, and to budget for. We are still sorting it out ourselves at Nonprofit Marketing Guide. But that doesn’t mean you can ignore it.
Tomorrow, we’ll share a guest post by Julia Reich from Stone Soup Creative on responsive design for your website. On Wednesday, you’ll hear from JoAnn Manke from WithinReach on the mobile site they built for teens.