Is it finally time to get a grip on your social media strategy?
If yes, Julia Campbell has some great advice for you on how to do just that, and get it all done in three months.
Her latest book is called “How To Build and Mobilize a Social Media Community for Your Nonprofit in 90 Days” and it includes all the advice you need to create both a Social Media Blueprint and a Social Media Calendar.
Julia breaks it all down for you into three steps, one step per month.
The first month is all about clarifying. What are your goals? Who is your audience and what’s your message? Which platforms should you use? Julia gives you tons of great tips on how to make these strategic decisions upfront.
The next month is all about creating the right content. What’s compelling? What grabs people? Julia shares her six pillars of compelling content with a whole chapter on each one so you get plenty of ideas to make your own.
In the third month, you focus on relationships. How can you work with partners to amplify your message? How can you build a social media ambassador program? How do you launch your new strategy, and more importantly, how do you keep it going? Again, Julia is full of real-world examples and tips for you.
The final chapter in the book just might be my favorite: How to Stay Productive as a Busy Nonprofit Social Media Manager, with advice on information overload and FOMO (fear of missing out), as well as what to do if you are drowning in notifications and fire-fighting.
The pandemic is causing many nonprofits to re-evaluate how they use online comms channels, especially social. Make smart decisions now and going forward by following Julia’s advice.
Get “How To Build and Mobilize a Social Media Community for Your Nonprofit in 90 Days” at Amazon now.