Michele Martin at The Bamboo Project has posted this week’s Carnival of Nonprofit Consultants. You’ll find posts on everything from using celebrities in your promotions to writing like a human being. Next week the Carnival will be hosted by Rosetta Thurman at Perspectives from the Pipeline. She’d like you to complete this sentence: “It would…
Earlier today I emailed my Nonprofit Marketing Tips newsletter out to subscribers. It’s a free e-newsletter that I send 2-3 times per month, usually with at least two full-length articles and several shorter blurbs. While there is some overlap in topics, the articles in the e-newsletter usually do not appear on the blog and vice-versa.…
It’s been quite some time since I was tagged with a meme, and since this one is from Jeff Brooks, and he just did a webinar for me last week, I am compelled to cooperate. Here is what I am supposed to do: 1. Pick up the nearest book. 2. Open to page 123. 3.…
You’ll find some great Web 2.0 success stories for nonprofits compiled by Rebecca Leaman at Wild Apricot as this week’s edition of the Carnival of Nonprofit Consultants. Read stories about UNICEF and A Place to Bark, along with lots of solid advice. Next week the Carnival will be hosted by Michele Martin at The Bamboo…
Volunteering is a significant part of the identity of Generation Y – people in their 20s – because they grew up doing it. Service learning has been fully integrated into many high schools and college-bound teens know that admissions officers love community service. Volunteering is so well ingrained in the Gen Y culture that a…
Lots of studies of interest to nonprofit marketers have been published lately . . . Sea Change Strategies and Convio have released a new report on the “wired wealthy” — people who are giving big online. Get the full report here or read a nice summary on Katya’s blog. Only 40% of these donors thought…
I’m reading “Message Matters: Succeeding at the Crossroads of Mission and Market” by Rebecca K. Leet. I’m about halfway through it, and here are some of the tips that I found most interesting. When creating a message that works, you need to start with the action that you want others to take. Unfortunately, lots of…
Sometime very soon, I am going to launch an experiment where I donate to 20-30 nonprofits that I currently have no contact with and then see what kind of communications I get back from them over time. I’d like your help in shaping this project. I’m especially interested in the frequency and content of the…
Nan at Endless Plain has posted this week’s edition of the Carnival of Nonprofit Consultants and it’s a very interesting roundup of posts on social media and how nonprofits are using it for marketing — including everything from not “getting it” to measuring its impact. Check it out. On May 5, the Carnival will be…
I’m going to be speaking at the following events. If you’ll be there, please be sure to introduce yourself. I would love to meet some of my blog readers in person! I’ll also be making several of these presentations available on Slideshare, so stay tuned. This Friday, April 25 Neighborhoods Networks Regional Workshop in Nashville,…
Several people have unsubscribed from this blog recently citing “too many updates” — all of them were receiving the feed via email. If you are getting the email version, but aren’t happy with the amount of email it’s creating in your inbox, please consider changing your subscription from email to an RSS reader. RSS readers…
Answer readers’ questions. Google is the most popular site on the web because people are searching for answers to the questions they have. The ubiquitous “FAQ” page is so popular on websites because it directly answers those questions. There’s an important lesson here: Your website content should be focused on the needs and interests of…
