I am the founder and CEO of Nonprofit Marketing Guide.

If Social Networking Isn’t Marketing, Why Bother?

Photo by kevindooley on Flickr The nonprofit blogerati have been weighing in lately about how nonprofits are bad, bad, bad for looking at social networking as a way to market their organizations. And “communications” seems to have become a dirty word too. Here are a few samples: Online Social Networks are Not Mailing Lists by…

Notes on “Building Your Online Presence on a Tight Budget”

“Conversation in the Clouds” by Swamibu on Flickr The Chronicle of Philanthropy hosted a live chat earlier this week with Beth Kanter (Beth’s Blog) and Jonathon Coleman (The Nature Conservancy) called “Building Your Online Presence on a Tight Budget.” Beth and Jonathon are two of my favorite social media experts, so I took a few…

Stand Out with Thank You Notes, Part II

Yesterday I wrote about how you can use thank you notes to set yourself apart from the competition, because lots of nonprofits (1) don’t do thank you notes at all, (2) don’t do them very well, or (3) overlook easy opportunities to touch their donors’ hearts. Here’s another story for you about the power of…

Stand Out: Write a Decent Thank You Note

After many years of living in the San Francisco Bay Area and Washington DC, my husband and I moved back to his hometown of Lexington, North Carolina in 2001. Living in a small town in rural county has given me an entirely new appreciation for the complexities involved in nonprofit management, fundraising, and marketing. We…

Is Web 2.0 Software You Buy from Microsoft?

And Other “Stupid” Questions You Were Too Afraid to Ask! Photo by B Tal on Flickr The “Be the Media” project led by the Nonprofit Technology Network and Beth Kanter starts today. The project will ultimately be the “go-to” spot for people who are both learning and teaching about the use of social media in…

Measure Your Marketing in More Than Dollars

Several nonprofit friends have forward me Daniel Gross’s column on the “Coming Charity Crisis” which appears in both Newsweek and Slate. Yes, it’s likely that charitable giving will drop because of the recession. If you think it’s already hard to raise money for your cause, it may feel even harder before it gets easier again.…