Peter Panepento is the philanthropic practice leader for Turn Two Communications and Nonprofit Marketing Guide's Media Relations expert.

Why Ignoring GuideStar’s Profile Pages Damages Your PR Strategy

Effective media relations isn’t always about proactively pitching your organization’s story to reporters and editors. It’s also about making sure you are curating the right information in the places where reporters hang out to gather information. Recently, we explored why it’s important to create a reporter-friendly online newsroom on your organization’s website to help ensure…

How a Small Nonprofit President Got a Big Spot in The New York Times’ Room for Debate

It’s more difficult than ever for nonprofits to get media coverage. But it’s not impossible — especially if they are willing to do more than pepper news editors with press releases. As the communications manager for a small education nonprofit in Bethesda, Md., Juliana Avery has sent her share of releases to the media in Washington…

The 5 Things You Need In Your Nonprofit’s Online Newsroom

When nonprofit communicators think about media relations, they often focus on proactively pitching stories and reaching out to reporters and editors. But effective media relations isn’t just about pushing our story ideas on unsuspecting reporters. It’s also about being ready and responsive when a reporter or editor is already pursuing a story. Being responsive isn’t just about being…

More Than Words: Why Visuals Are Critical in Pitching Your Story

If you have been reading our blog the last year, you will probably recognize Peter Panepento. Peter is the principal at Panepento Strategies, a full-service content, digital, and social strategy firm for nonprofits and socially-minded companies. He was formerly an assistant managing editor at The Chronicle of Philanthropy as well.  We are excited to announce…