Online Marketing Strategy & Website Makeover – Example from #09NTC

My favorite session at last week’s Nonprofit Technology Conference was “This is Iron Chef . . .  Battle Nonprofit.” Three teams made up of consultants from four different agencies (Beaconfire Consulting, Forum One Communications, Free Range Studios, and Firefly Partners) got together on a Sunday for a strategy and design competition. Their challenge was to…

Getting Google & Your Nonprofit Website on Speaking Terms

Next Thursday’s Nonprofit Marketing Guide webinar is on keywords and search engine optimization (SEO) for nonprofits and will feature guest speaker David Westbrook, an SEO expert with lots of nonprofit experience. If you just crinkled your nose and said, “Huh?” or if you are your office’s accidental techie and default webmaster, this webinar is for…

Make These Changes When You Redesign Your Website

Jakob Nielsen’s Alertbox for March 12 (always a must-read e-newsletter) covers “10 High-Profit Redesign Priorities.” The tips are focused on ROI — return on investment — for commercial sites, but many of the tips are applicable to nonprofits too. Here are a few of my favorites, with some comments. — Publish an email newsletter, if…