Which is More Powerful in Messaging: Emotions or Facts?

If you ask veterans of hard-fought political campaigns which matters most, what a person feels or what a person thinks about your candidate, without exception, they will tell you that heart overrules head in the voting booth. The same goes for the way we make purchasing decisions, the way people vote on juries, and  whether…

The First 100 Hours – Turning Media Spikes into Fundraising Leads

On Tuesday, August 4, Alia McKee of Sea Change Strategies and Kevin Gottesman of Gott Advertising will present a webinar for us called Beyond Viral: Building Your Email List through Paid Marketing. If you are wondering how the leading nonprofits in U.S. expand to their email prospect lists to hundreds of thousands of people, Alia and…

Where are the Problem Spots on Your Website’s Home Page?

During yesterday’s webinar on “Successful Nonprofit Websites: How to Make Your Website Work for You,” I asked participants to rank their own websites on 8 of the 10 criteria we discussed. About 30 people participated, mostly from small nonprofits, producing some interesting results from their own evaluations of their websites. 56% said that their website…

Fundraising Online: Radio Show Friday, Webinars Next Week

Not raising money online yet? Or not raising enough? (How’s that for a stupid question?) Next week we are hosting a two-webinar boot camp specifically on online fundraising. This is your chance to learn both the basics and the advanced techniques for turning your website and email list into a real, sustainable fundraising force for…

Getting People to Open Your Nonprofit’s Email Messages

Photo by terren in Virginia on Flickr Email subject lines should tell us about the candy (the content), not about the wrapper (vague descriptions or formats, like “Winter Edition of the Newsletter”). Last week, in my Nonprofit Marketing Tips newsletter (sign up in left sidebar), I published some advice on writing the best possible subject…

Make Your Website About Visitors, Not About You

The biggest mistake that a nonprofit can make with its website is to use it as an old-fashioned brochure, where you immediately hit the visitor with your long, jargon-filled mission statement, right at the top or smack in the middle of the home page, followed by bulleted lists of “projects” or “services.” Why is this…

Dozen Nonprofit Marketing Webinar Recordings Now Online

Photo by RaeA If you’ve been waiting for me to make the recordings from the Nonprofit Marketing Guide webinar series available, wait no more. The following titles are now all available when you purchase an All-Access Pass. For $97, you’ll get to view all of these webinars and any I add in the next twelve…

Getting Google & Your Nonprofit Website on Speaking Terms

Next Thursday’s Nonprofit Marketing Guide webinar is on keywords and search engine optimization (SEO) for nonprofits and will feature guest speaker David Westbrook, an SEO expert with lots of nonprofit experience. If you just crinkled your nose and said, “Huh?” or if you are your office’s accidental techie and default webmaster, this webinar is for…