Charity: Water Progress Email – Learn from It!
Mar06

Charity: Water Progress Email – Learn from It!

Charity: Water has done it again  – they’ve sent another incredibly effective progress report email. (See past examples I loved here and here.) Here’s what I love about this . . . It reminds me that I gave money and they say where that money is going, plainly and simply. It gives me perspective on how long it takes for projects like this to happen, and shows me where we are in that process. This seems to be a new...

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Wonderful Response from the American Heart Association
Sep06

Wonderful Response from the American Heart Association

A couple of weeks ago, I shared with you what kind of communications I received from twenty different national nonprofits after giving year-end gifts in the last days of 2011. The results were very mixed, with about a 1/3 of the organizations doing what I would consider good online donor retention, 1/3 doing it inconsistently, and 1/3 doing basically nothing. One organization in that “nothing” category was the American...

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Best Response So Far to End of Year Gifts
Jan10

Best Response So Far to End of Year Gifts

After taking a year off, I’ve done it again: I gave $25 year-end gifts to 20 national nonprofits that I had not previously supported so that I can see what kind of donor communications I get throughout the course of year. I’ve called this the “What I Got When I Gave” experiment, but you might remember it as the “Only a third of nonprofits followed up or said thank you after the email receipt”...

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Why You Must Work with Network for Good and How to Follow Up with Donors
Feb19

Why You Must Work with Network for Good and How to Follow Up with Donors

Yesterday in “10 Donations. 3 Thank-Yous. 7 Failures to Communicate,” I shared the results of my recent giving experiment, where only 3 out of 10 national nonprofits acknowledged my gift with a thank-you. These results mimic last year’s, and in the comments on last year’s post, a few people suggested that the fact that the donations were processed by Network for Good may have been part of the problem, because...

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10 Donations. 3 Thank-Yous. 7 Failures to Communicate.
Feb18

10 Donations. 3 Thank-Yous. 7 Failures to Communicate.

It’s time to share the results of my 2009-2010 “What I Got When I Gave” Experiment. The point of this experiment is to see what kind of communications response I get in return for unsolicited donations to national charities. This does not include the automated email receipt that I get from the payment processor; I’m looking for communication from the charity directly. On December 9, 2009, I gave $20 donations...

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How Many Thank-Yous Will I Get This Year?
Dec09

How Many Thank-Yous Will I Get This Year?

I just donated $20 each to 10 national charities via the Capital One No Hassle Giving site, using my credit card miles. Want to guess how many thank-you notes I’ll get? I’m not talking about the automated emails that Network for Good, the payment processor, sends. I received those immediately. I’m talking about real thank-you notes from the charities. I call this the “What I Got When I Gave” experiment,...

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