Day in the Life of a Nonprofit Communicator – Madeline Kronenberg
Kristina Leroux, COO and Community Engagement Manager
Welcome to the latest installment in our series on the “Day in the Life” of nonprofit communicators! This series lets you describe your workday in your own words.
Madeline Kronenberg is the Communications Manager at Dressember Foundation, a non-profit utilizing fashion & creativity to fund anti-trafficking work around the world. Through Dressember’s annual campaign, thousands of men and women take on the challenge of wearing a dress or tie every day during the month of December, and use the challenge as a way to start conversations about the reality of modern slavery, resulting in over $7.5 million raised since 2013. When Madeline isn’t creating content for the Dressember campaign, you can find her perusing the internet for travel deals or researching conspiracy theories.
And this is her typical day:
Before 8:00 a.m. – My alarm goes off at 6:20. I head straight for the Nespresso machine before grabbing my yoga mat & sleepily strolling to the yoga studio at the end of the block.
8:00 a.m. to 10:00 a.m – After a quick smoothie and a wardrobe change, I’m out the door to take on L.A. traffic.
Once I’m at the office, I open Hootsuite to scan an overview of our scheduled communications for the day, and to answer any messages we’ve received on our social channels from the night before.
I read through our daily blog post, and send a little love note over to our editorial intern to let them know their blog post has been published.
10:00 a.m. to 12:00 p.m. – Once our social media communications is rolling, I dig into the email inbox to correspond with grant partners, brand partners, and my *incredible* interns.
Once I’ve cleared my inbox, I formulate my to-do list the old-school way – through a handwritten checklist.
12:00 p.m. to 2:00 p.m. – Lunch is leftovers from dinner the day before, and is almost always eaten at my desk.
I read through ‘The Skimm’s’ daily newsletter to catch up on the latest news, then peek at my personal inbox to see when my Amazon packages are being delivered.
2:00 p.m. to 4:00 p.m – The afternoon is where I lean into the creative side of my job. I create advocacy resources, dream up new ways we can support our advocates, and work through the projects on my to-do list. Right now, it’s mostly content creation to prep for our winter style challenge.
After 4:00 p.m – By 5:00 pm, I’m on my way home, catching up with my friends on the Marco Polo video app, before stuffing my face with string cheese and whatever edible snack I can stuff in my pockets before heading out the door to German class.
After German, I eat dinner with my husband, pack up lunch for the next day and pull out my planner to see what’s in store for tomorrow.
Thanks for sharing your day, Madeline!
Want to be featured in this series? Tell us what you do in a typical day as a nonprofit communications pro by filling out the form below.
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