John Haydon is presenting this Wednesday’s webinar called Twitter for Nonprofits: The Truth about Tweeting for Your Cause (July 21, 2010, 12 pm ET / 9 am PT — One hour earlier than our usual time). If you aren’t sure about the best way for your nonprofit to use Twitter, this webinar will clear that up for you.

I asked John to share some of his favorite Twitter tips, and he replied with 13 ways to get retweeted.

1. Be Relevant – A survey conducted by Dan Zarrella found that people share content because they thought it was relevant for someone they know. In other words, try and stay relevant to topics your followers want to hear about.

2. Write Pithy Headlines – On Twitter all we have is 140 characters. How would someone like Shel Silverstein tweet?

3. Include Links – Dan also found that retweets tend to have more links. 56.69% of retweets contain a link versus 18.96% of normal tweets.

4. Add Your Own Thoughts – One big limitation with Twitter’s retweets is that you can’t edit the tweet before retweeting. Tools like Seesmic and Tweetie give users a second option of “quoting” the tweet where you can edit it to your liking.

5. Break News – Be the first to share breaking news on a topic. Know beforehand what might be newsworthy before it trends by creating a Google or Tweetbeep alert.

6. Not About You – Dan also found that talking about the color of your underwear won’t get retweeted as much as talking about the color of Madonna’s underwear.

7. Nurture Community – People that create trust with their community tend to be retweeted more than those who lack any connection to their followers.

8. DM a Retweet Request – You can also send a private message asking for a retweet. This has to be used sparingly or you’ll quickly drain your social equity account. Also, make it easy and DM a link to the tweet you’d like retweeted.

9. Use Your iPhone – The Retweet app lists the top retweets. Retweeting the valuable posts sparingly will increase your exposure to new users.

10. Embed Retweets – Put a “ClickToTweet” link in your email newsletters and particular blog pages. Read How To Get More Email Subscribers With Embeded Retweets for more info.

11. Consider the Timing – Dan also found that 4:00PM is the when the most retweets happen. Especially on a Friday.

12. Say Please – Dan also found that saying please also increased the likelihood that someone would retweet your post.

13. Say Thank You – People like to be acknowledged when they retweet your post. Plus it’s just polite.

Want more ideas? Join us for the webinar, Twitter for Nonprofits: The Truth about Tweeting for Your Cause on Wednesday.

(These tips come from this original post by John.)

Published On: July 19, 2010|Categories: Communications Channel Management, Social Media|