Nonprofits spend considerable time creating and curating content to share on Twitter, Facebook, and other social networks. But most groups aren’t properly measuring whether these efforts are worth the time and cost. And it can seem like a daunting task to put together an effective strategy for collecting and analyzing data about your social-media efforts.
How does one know where to begin? Next week, Beth Kanter, co-author of Measuring the Networked Nonprofit, will discuss how to measure the return on social-media investments with a FREE webinar at Nonprofit Marketing Guide.
During this free webinar, you’ll learn how to:
- Do more than just count friends and followers.
- Explore how to identify what data is available.
- Collect and analyze these numbers so that you can make smart decisions about your social-media strategies.
Beth Kanter, co-author of Measuring the Networked Nonprofit, will teach this webinar.
This webinar will take place Wednesday, February 20th at 1:00 p.m. EST (10:00 a.m. Pacific) and will last about an hour. If you can’t make the event live, we will make the recordings available only to those who registered in advance. Register by filling out the form below:[sc:02/20/13KanterFreeWebinar]
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