Ever wonder how national nonprofits with hundreds of staff manage all that content on their websites? Who decides what goes online, and who actually puts it there? I do, so I was excited when Kristin Johnson of the National Wildlife Federation agreed to share how they do it.

During this interview, the latest in our series on Junction C: Where Creating and Curating Meet Content and Conversation, Kristin talks about how the NWF web team does it, and how with a new content management system, about 100 staff people now have the rights to add to and edit the site, with 20-50 people making changes on any given day. Kristin’s role as online editorial manager of the website isn’t about writing, or even necessarily editing, but about coaching those program staff  so they put the best content online.

(My camera battery died toward the end of the video, so sorry for the abrupt end of the interview.)

[yframe url=’https://www.youtube.com/watch?v=qCnNmovEYXI’]

Kristin has agreed to do a series of blog posts for us later this spring, as NWF more fully develops its “governance” structure for managing the website.

P.S. To learn more, join us for these webinars:

May 18: Taming Your Editorial Calendar and Content Creation Process

May 25: Creating Awesome Content: Ideas for Nonprofit Writers


Published On: April 18, 2011|Categories: Communications Channel Management, Writing Skills and Content|