I managed to stay awake long enough last night to catch the Colbert Report, where Stephen talked about a very interesting marketing concept: a  curated Twitter account with a rotating voice each week. Some Swedish tourism groups are giving it a try with @sweden.  Here’s how they describe the project:

They’ve apparently had quite a diverse group of characters in the mix, leading to some less than politically correct tweets — which is how they ended up on the Colbert Report, naturally:



This particular example aside, I think the idea of a curated Twitter account with rotating voices is an interesting one.

What if the nonprofits in your city created one, and took turns with the account?

Or you gathered the experts in your field?

Or your volunteers shared their collective experiences week by week working with your nonprofit?

What other ideas do you have?

P.S. Stephen is lobbying to be selected as the first non-Swede to take over @Sweden . . .

Colbert Sweden

Published On: June 13, 2012|Categories: Communications Channel Management, Social Media|