Earlier this year, we shared Five Big Trends in 2022 for Nonprofit Social Media, but today I want to give you a heads up about some more things that could change the way you use social media:
- Short form, vertical video (like what’s used on TikTok and Instagram/Facebook Reels) will continue to rise in popularity
- Flipbook style content (like Stories and Carousels)
- Community building will become increasingly more important to brands
- Social media will continue to be used as a search engine
- Greater emphasis on mental health
- Brand inclusivity and more social awareness
- Trending Audio will be used to connect people like hashtags
- Customer service via social media will add to social media managers workload
- Consumers will buy products directly from social media platforms as opposed to following links
- Influencer marketing keeps rising
- Continuing turmoil at Twitter
Newer or Possible Upcoming Features:
- Expanding Reels to more countries
- Reels Overlay Ads for creators
- Group admin help to reduce workload like automatically declining incoming posts containing false information or automatically approving or rejecting member requests based on set criteria
- Instagram Guides to house your curated content
- Subscriptions to allow restricted access to Stories and Lives
- Badges which let viewers show their support monetarily (must have 10,000 followers)
- Testing longer lengths for Stories
TikTok
- Videos are now 10 minutes long (originally they were only 60 seconds)
- Repost button
- Testing Search Ads
- TikTok Stories
- Spaces that let you have live conversations
- Creating Newsletters delivered via Twitter
- Communities allow only members of a community to engage and participate in the discussion
- Downvote to see fewer similar tweets
- Live and auto-generated captions for videos
- Post recommendations to Groups
- Commenting as your Company as opposed to just your personal profile
- LinkedIn Newsletters that let you send content to LinkedIn members
- LinkedIn Podcast Network
This post is an excerpt from our 30+ page e-book What Nonprofits Need to Know About Social Media in 2022. To get your copy, just fill out the form below to receive the e-book and to start receiving weekly marketing and communications tips. It’s totally FREE!
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