This is a perfect course for beginners in nonprofit marketing or those who need to understand the value of marketing, even when it isn’t their primary job (executive directors, program managers, development staff, etc.).
This free certificate covers all the key basics, including how to:
- Understand your audiences
- Manage different communication channels
- Develop relevant, persuasive messages
- Build meaningful relationships with your supporters
After you’ve completed it (or had someone else in your office complete it), using our training materials here at Nonprofit Marketing Guide will make a lot more sense.
I also sat down earlier this week to talk with Jackie Farris of Nonprofit Ready about the importance of seeing all the good results that strong nonprofit marketing and communications can create for nonprofits (including, but not limited to, fundraising).
You can watch the conversation here: